Author: Kim Barloso

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How Banks Can Improve Their Online Reputation

How Banks Can Improve Their Online Reputation

By Kim Barloso / November 25, 2020

Reputation management for banks is now considered an essential strategy for building customer trust and loyalty. With numerous scandals that have rocked the industry, financial institutions like banks have lost consumers’… Read More »

What is Online Reputation Marketing and Why You Need It

What is Online Reputation Marketing and Why You Need It

By Kim Barloso / November 18, 2020

Reputation marketing has become an important element of customer acquisition and retention. With the power of customer feedback and social media, more and more brands are paying attention to what their… Read More »

How to Harness the Power of Customer Experience Marketing

How to Harness the Power of Customer Experience Marketing

By Kim Barloso / November 11, 2020

Customer experience marketing has changed the way consumers choose a brand. Back in the day, companies relied on the quality of their products and services to attract customers. This is no… Read More »

How to Use a Review Audit to Boost Your Online Reputation

How to Use a Review Audit to Boost Your Online Reputation

By Kim Barloso / October 28, 2020

Most companies adopt a wait-and-see approach to online reputation management. Not a lot of brands take the time to conduct the website reputation check Google provides. Website reputation checks can be… Read More »

The Best Hotel Review Sites You Need to Know

The Best Hotel Review Sites You Need to Know

By Kim Barloso / October 16, 2020

Having an effective hotel online reputation management strategy is now more challenging than ever, given the unique hurdles brought about by the pandemic. As local and international travel is reopened, hoteliers… Read More »