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Author: Thea Serrano

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Why Yelp Is Hiding So Many Legitimate Online Reviews in Its ‘Non-Recommended’ Section

Why Yelp Is Hiding So Many Legitimate Online Reviews in Its ‘Non-Recommended’ Section

By Thea Serrano / July 7, 2021

Between a tourist passing through a particular area and a local who eats out here often, you’d probably be more likely to trust the latter’s reviews on Yelp for a restaurant… Read More »

5 Ways Every Business Can Use Its Online Reviews To Sell More

5 Ways Every Business Can Use Its Online Reviews To Sell More

By Thea Serrano / June 23, 2021

It’s undisputed that positive reviews help you sell your brand to new prospects and boost repeat business from existing customers. But waiting for your target audience to chance upon your customer… Read More »

Corporate Reputation Management: How To Get It Right and Why It’s Important

Corporate Reputation Management: How To Get It Right and Why It’s Important

By Thea Serrano / May 12, 2021

As a corporation, you are more widely recognized than an average small business. With this heightened brand awareness comes pros and cons – you capture a larger pool of potential customers,… Read More »

What Is a Review Management Service and Why It’s Important

What Is a Review Management Service and Why It’s Important

By Thea Serrano / April 21, 2021

As more people adapt to purchasing goods and services online, the competition keeps getting tougher. Today, online feedback and a single review can spell the difference between winning and losing customers…. Read More »

How to Measure Brand Perception and Why it Matters

How to Measure Brand Perception and Why it Matters

By Thea Serrano / January 20, 2021

Your business exists in part because of the customers that choose to engage with you despite the plethora of options they can choose from. Many factors influence their purchasing decision, but… Read More »

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