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Author: Thea Serrano

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How To Request – And Get – a Customer Testimonial

How To Request – And Get – a Customer Testimonial

By Thea Serrano / September 29, 2021

A customer testimonial showcases the best of what your products and services have to offer – through the eyes of your happy customers. It’s an indispensable convincing tool, but getting the… Read More »

NPS Survey Best Practices and How To Use Them To Guide Your Marketing Decisions

NPS Survey Best Practices and How To Use Them To Guide Your Marketing Decisions

By Thea Serrano / September 22, 2021

Expanding your customer base is critical to growing your business, and it’s no secret that a referral from a loyal customer is one of the fastest and cheapest ways to do… Read More »

How To Use Sentiment Analysis in Your Reputation Management Strategy

How To Use Sentiment Analysis in Your Reputation Management Strategy

By Thea Serrano / September 1, 2021

Business owners leverage their positive customer feedback to improve trust and sales. But aside from your review scores, there is power in knowing, understanding and analyzing your customer sentiment: the core… Read More »

Why Financial Advisors Can Now Acquire and Leverage Google Reviews for Marketing

Why Financial Advisors Can Now Acquire and Leverage Google Reviews for Marketing

By Thea Serrano / July 28, 2021

The Securities and Exchange Commission (SEC) recently updated SEC advertising rules to allow the use of testimonials in financial advisor advertisements, subject to certain restrictions.  Prior to this update, called the… Read More »

Why Yelp Is Hiding So Many Legitimate Online Reviews in Its ‘Non-Recommended’ Section

Why Yelp Is Hiding So Many Legitimate Online Reviews in Its ‘Non-Recommended’ Section

By Thea Serrano / July 7, 2021

Between a tourist passing through a particular area and a local who eats out here often, you’d probably be more likely to trust the latter’s reviews on Yelp for a restaurant… Read More »

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