Getting More Reviews
Karen’s Diner: How a Restaurant Chain With Rude Service Gets 4-Star Reviews
Imagine this scenario: You enter a restaurant where you’re greeted by a host who acts like they’d rather be anywhere else. Your server carelessly tosses menus at you and rushes you to order. Every other staff member there is mean-spirited and won’t hesitate to insult your entire existence just because you’ve asked for extra ketchup…. Read More »
Why Online Reviews Matter So Much for Hotels
The internet has become a crucial channel for people to share their experiences and opinions on various products and businesses, including hotels. In parallel, potential guests also use the internet to learn more about hotels before booking. So it’s crucial for hoteliers to have a good understanding of their online reputation and how to generate… Read More »
How To Sell to Millennials by Leveraging Your Online Reviews
Millennials are the largest living generation today, and with their sheer number comes tremendous influence and buying power. As businesses look for ways to gain an edge in the marketplace, it’s essential to recognize Millennials and what matters to them — one of which is online review. Why You Should Generate Reviews: The Importance of… Read More »
How To Create a Testimonial Video People Will Actually Watch
Picture this: standing in the middle of a store, staring at an expensive product and trying to decide if it’s worth splurging on. It can be hard to decide without knowing what others have said about it. That’s why customer testimonials are so important these days; they assure people that it’s a good choice and… Read More »
Tips for Generating More Customer Testimonials To Improve Your Website Conversion Rate
The power of reviews has been long established, much like the power of word-of-mouth marketing. Throughout history, people have relied on their peers to help them choose which products and services to invest in. From the ancient Greeks gathering around the agora for advice from one another to modern-day consumers turning to online reviews for… Read More »