Online Reviews
How to Harness the Power of Customer Experience Marketing
Customer experience marketing has changed the way consumers choose a brand. Back in the day, companies relied on the quality of their products and services to attract customers. This is no longer the case today. Offering great products or services is considered the bare minimum requirement expected of all brands. However, providing an exceptional customer… Read More »
The 10 Industries Most Affected by Online Reviews
Reputation management statistics show that a customer is 2.7 times more likely to purchase a product with five reviews than a product with none — meaning your online reviews directly influence your sales. As a business owner in any industry, you would never miss an opportunity to win new customers. However, a robust review generation… Read More »
How to Use a Review Audit to Boost Your Online Reputation
Most companies adopt a wait-and-see approach to online reputation management. Not a lot of brands take the time to conduct the website reputation check Google provides. Website reputation checks can be done by simply typing your brand or company on search engines like Google. Hopefully, the top results show positive information about your brand. If… Read More »
The Best Hotel Review Sites You Need to Know
Having an effective hotel online reputation management strategy is now more challenging than ever, given the unique hurdles brought about by the pandemic. As local and international travel is reopened, hoteliers are now faced with the opportunity to acquire returning and new customers to make up for lost revenue. Recovering from a significant loss of… Read More »
How to Get More 5 Star Google Reviews
Every business owner wants that coveted 5 star review rating on Google. You might be providing the best service, but sometimes it’s simply not enough for some customers to give you a 5 star review. However, you can get those types of customers to give you 5 stars if you ask them at the right… Read More »