Reputation Management
Should You Pay To Manage Your Online Reputation?
Your reputation encompasses how your brand is perceived by customers, partners and the public at large. This perception has a direct impact on your brand’s bottom line. Online reputation management (ORM), as the name suggests, is aimed at managing your reputation and, therefore, brand perception. So, if we’re going to look at the actual cost… Read More »
Understanding Missing or Delayed Online Reviews on Your GMB Profile
In an online marketplace where competition is fierce, customer reviews serve as the compass guiding shoppers toward the best decisions. Customer feedback shapes your brand image and influences purchase decisions. In fact, 99.9% of consumers consult customer reviews when they shop online (PowerReviews). Moreover, most shoppers who read online reviews don’t just stop at one…. Read More »
What Is Reputation Score and Why Is It Important
Without metrics, digital reputation management feels like a guessing game. But with a reputation score, this task gets a lot less blurry. But what is a reputation score? In a nutshell, it’s a way to quantify how well your reputation is doing. Think of it as your North Star for online reputation management. It serves… Read More »
The Science Behind Social Proof and Ways To Use It To Improve Your Online Reputation
You know how you’re more likely to purchase a product recommended by family or friends? That’s social proof at work. If you’re not harnessing the power of social proof psychology in your marketing efforts, you’re wasting the opportunity to leverage the influence of existing customers to build trust among prospects. Over 95% of consumers read… Read More »
How To Assess and Measure Your Online Reputation in Business
In an era where information spreads rapidly, it is important to maintain your online reputation. For businesses, online brand reputation can be a make-or-break factor in attracting customers and influencing purchasing decisions. Knowing how to assess and measure your online reputation is not just a valuable skill, but a critical step in staying competitive and… Read More »