How Online Reputation Management Can Boost Your Employer Branding
Much has been said about the value of nurturing your reputation in attracting and retaining customers or clients. However, less often talked about is the ability of online reputation management (ORM)… Read More »
Why It Matters To Keep Track of Your Competitors’ Online Reputation and Star Ratings
Do you check your competitors’ online reputations? Perhaps you should. Competitor analysis provides insights that allow companies to make data-driven decisions and strengthen their online reputation management (ORM) strategy. Through business… Read More »
Do Online Reviews Really Matter for Medical Providers
Traditionally, patients had limited access to healthcare information before visiting a provider. They relied on hospitals or the organization for a clue on the quality of physician services, including medical quality… Read More »
Do Americans Like To Write Reviews?
Much has been said about how more and more consumers find satisfaction in reading online reviews. So now, let’s flip the coin and see how the other side is doing: Are… Read More »
What Makes Online Reviews Trustworthy?
For an overwhelming majority of consumers, star ratings accompanied by online reviews are the most helpful type of feedback. According to a Kelton survey commissioned by Yelp, a popular review site… Read More »