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How Online Reputation Management Can Boost Your Employer Branding
Much has been said about the value of nurturing your reputation in attracting and retaining customers or clients. However, less often talked about is the ability of online reputation management (ORM) to boost your reputation as an entity that hires employees – the people working toward the success of your products or services. But what… Read More »
Why It Matters To Keep Track of Your Competitors’ Online Reputation and Star Ratings
Do you check your competitors’ online reputations? Perhaps you should. Competitor analysis provides insights that allow companies to make data-driven decisions and strengthen their online reputation management (ORM) strategy. Through business reputation monitoring, you can see where you stand relative to others in terms of review volume and recency, star rating, brand sentiment and more…. Read More »
How Online Reviews Actually Influence Consumers
Reviews online play a crucial role in a customer’s journey. Research shows that 93 percent of consumers today will read online store reviews before making purchases (Dixa, 2022). The same report also states that almost half of shoppers spread the word about their positive experiences with a product or company. Meanwhile, a whopping majority (95… Read More »