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How to Spot Fake Yelp Reviews and What to Do Next
Yelp has been influencing buyer behavior for years by allowing its users to write reviews for small and local businesses. According to a Nielsen study, 92 percent of consumers make a purchase after reading a Yelp review. With this in mind, companies place high importance on achieving 4 or 5 star review ratings on Yelp…. Read More »
8 Ways to Use Online Reviews to Close More Deals
Customer feedback is essential information that should be a part of any brand or business’s digital marketing strategy for the acquisition of new customers. Whether you own a big brand or a small, home-run business, it’s vital to get online reviews for your business to establish a reputable brand. Online reviews can often be considered… Read More »
Real Estate Agent Review Sites You Need to Know
According to a recent survey, 90 percent of consumers say they read online reviews first before visiting a business. Customers rely on the input of their peers to influence their buying decisions because it eliminates uncertainty. This applies to the real estate industry and prospective property buyers, too. Prospective home buyers take advantage of the… Read More »