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Consumers understandably only want the best when it comes to their purchases, making reviews an integral part of the buying process. Reviews offer guidance from the people who have used the product or experienced the service and allow shoppers to make informed buying decisions. But as a business, how many do you need to convert… Read More »
Your brand reputation is critical to your success. It’s just as consequential, if not more, as any product or service you offer. You can look at it this way: a high-quality product won’t always guarantee a positive online reputation, not without effective marketing, but a positive online reputation is often all it takes to lead… Read More »
Beyond creating a positive brand image, online reviews have the power to motivate purchases and directly impact your bottom line. Online consumer reviews influence 67.7 percent of purchasing decisions (Moz), while 74 percent of local customers trust brands because of positive reviews (BrightLocal). These figures are as good a motivation as any to ramp up… Read More »