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The Negative Impact of Fake Reviews and How To Win Back Consumer Trust
At the height of the pandemic, the U.S. eCommerce market grew an incredible 32.4 percent year over year as consumers spent nearly $800 billion on online purchases in 2020. Yet, despite these impressive numbers, there persists a sense of distrust in online transactions, driving eCommerce businesses to rely on consumer reviews for social proof. But… Read More »
Why Your Online Reputation Matters Even Before Customers Reach Your Website
Many businesses fixate on the notion that your online reputation only matters when your customers are actively looking for reviews. During that search, they stumble onto your website, so you perform online brand reputation management to leverage positive reviews and influence their buying decisions. But did you know that your online reputation matters even before… Read More »
The Difference Between Written and Video Testimonials and Why You Need Both
By now, you should have no doubts about the value of testimonials for businesses in any industry. In a previous post, we talked about what testimonials are and how they benefit your business. A powerful online reputation management or ORM marketing tool, customer testimonials are written or spoken recommendations from existing customers that establish the… Read More »