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Does Your Business Need Reputational Risk Insurance?
Building a positive reputation is a long-term, often difficult process. Even worse, one mistake or any adverse event is enough to wreak havoc, causing a business crisis. Besides customer attrition, there might be more financial losses incurred. So apart from learning how to protect your reputation online, getting covered with reputation insurance/reputational risk insurance is… Read More »
What Is Review Bombing and Tips for Responding to the Dirty Practice
Review bombing is a phenomenon that has unfortunately affected many businesses. It may be due to disgruntled fans or customers leaving negative ratings and reviews. Or, it may be a malicious attack against a brand, using a mass of fake negative reviews as a weapon. Regardless of the motive, victims of a review bomb can… Read More »
How To Get an Older Demographic To Leave Online Reviews
Consumer purchase behavior, needs, spending capacity and habits vary by age group. So companies create customized value propositions for each customer segment. The same principle also applies to reputation management and requesting reviews. Marketers targeting seniors, for instance, need to know how to reach older demographic. How Businesses Use Age Demographic Segmentation Businesses can identify… Read More »