The Power of Video Reviews
Inspire Customer Confidence in Your Ability To Deliver Tailored Solutions
Customer testimonial video assets are highly personalized, putting a face to your clients and making it easier to communicate your brand’s success story and overcome consumer distrust.
People view video reviews as more trustworthy than a written client testimonial because they can immediately identify with real people facing similar problems.
By seeing and hearing customer video testimonials that highlight specific pain points, prospects are able to understand your products or services in a more engaging way. Additionally, they feel more comfortable trusting your brand because real, tangible people are backing up your brand message.
A client testimonial in video format is one of the best ways to:
Create Better Emotional Connection
A video review has the power to automatically trigger the emotions of the viewers. By using business testimonials in video format, prospects are more likely to empathize with your brand, remain engaged throughout the entire customer testimonial video and retain the information you wish to convey.
Humanize Your Brand
Great video testimonials illustrate your brand’s humble story and make the customer experience feel authentic. Research shows nearly 47 percent of people find testimonial video materials effective because they help visualize how a product or service works and resolves a specific pain point (Wyzowl).
Studies found that 93 percent of consumers are heavily influenced by consumer testimonials when making purchase decisions. A business testimonial video embedded on your website is a great source of personal referrals that build on themselves. With real people sharing their stories, potential customers will feel more confident about dealing with your brand.
Drive Better SEO Results
About 89 percent of marketers consider client testimonials one of the most effective content marketing strategies. By adding video reviews on your landing pages, you immediately present site visitors with interesting content. Done correctly, video marketing could also improve your search rankings and increase your website visits.
Build a Strong Social Following
Customer video testimonials are built for sharing and showcasing your authentic social proof. By sharing business or product review videos on your social platforms, you improve your social media presence and create a lasting impression on your followers and target audience.
Inspire Brand Confidence
Without details such as designation or photo, some prospects may see business or product testimonials as manufactured or illegitimate. Using business testimonial video assets allows you to build trust and loyalty and nurture a healthy consumer and brand alliance.
Appeal to Multiple Customer Segments
Business testimonials in video format make user-generated content (UGC) more appealing to a broader audience scope. In fact, a HubSpot research report found that using the word “video” in an email subject line increases open rates by 19 percent. With a compelling testimonial highlighting your brand’s key benefits, you bridge any customer-brand divide.
Boost Online Conversions
Consumers are 24.7 times more likely to click video ads than banner ads (Usurv). What’s more, 70 percent of marketers find video marketing materials convert better than other mediums (Forbes). With people validating what you’re offering through a video review, you bring in more leads to your business and increase your chances of closing more sales.
How Our Reputation Management Software
Helps You Collect Customer Video Testimonials
Attract High-Value Clients With Authentic Video Reviews
Rize Reviews takes the stress of requesting and collecting consumer testimonials off your plate so you can focus on your core operations while securing your brand’s online reputation.
Our video marketing agency offers an innovative testimonial tool that automates the remote capturing of testimonial video content for businesses of all types and sizes. We also make it easier for customers to create testimonials online and submit them to your company without the frustration of logging in or downloading an app.
How To Enable Video
- Log in to your Rize Reviews dashboard.
- Click the Reviews button, then select Review Sources to view the list of custom feedback sources.
- Choose Video Reviews to enable the collection of business or product review videos from your customers.
- Click on the Landing Page button to see the video testimonials option automatically included in your list of review sources.
- To access submitted client testimonials, go to My Reviews. You can also view your average star rating and testimonial videos on the dashboard or widget section.
Video Testimonials Submission
Process (for Customers):
- Click on the landing page.
- Provide your star ratings or indicate your feedback by clicking on the thumbs up or thumbs down button.
- Select Video Reviews to create testimonials online. The testimonial tool allows you to record up to two minutes of customer testimonial video content.
- Start recording.
- Hit the stop button to end the recording.
- Indicate your star rating and name and click on the checkbox to permit the brand to use the testimonial video in its marketing collateral.
- Click upload to submit your testimonial video.
Rize’s Video Testimonial Tool Advantage
Simplify Review Processes and Secure Your Online Reputation
Leveraging video testimonials in your social proof marketing efforts is a powerful way to build trust, retain your audience and convert more leads into customers. Using the right software, you can streamline the testimonial video production process and showcase your best customers’ stories in real-time.
At Rize Reviews, we make the process of collecting customer testimonial videos easy using our video testimonials tool.
HOW IT WORKS:
- Enable the Review Videos option as a feedback source.
- Send company testimonial requests to your best customers.
- Wait for the client to create testimonials online and submit them for approval.
- Review and approve the testimonial video content before displaying it on your website.
NOTE: The company testimonial tool only allows 4- to 5-star sentiment respondents to provide business/video product reviews. In this way, you can ensure the quality of testimonial videos posted on your online channel.
HOW OUR TESTIMONIAL
VIDEO COMPANY CAN
- Video editing as an add-on service
- Provide you with copies of Facebook testimonials and other business/product review videos to aid your social proof marketing campaigns
- Handle your review generation and monitoring campaigns
- Provide you with expert tips on how to get video testimonials from customers
More Awesome Features:
- User-Friendly Video Capture
- Smart Analytics
- Easy Navigation
- Quick and Easy Technology
- Fast Loading Time
- Full Data Encryption
- Personalized Dashboard
- Social Sharing Options
- Review Triggers and Alerts
- Campaign Analytics and Reports
- Custom Review Widget
- Review Landing Page Template
How To Get a Video Testimonial From Customers
Promote Transparency and Maximize Your Response Rates
Great video testimonials are becoming increasingly impactful in business marketing. A professionally produced customer testimonial video adds a level of authenticity to your website and video marketing campaigns and seals the deal with potential customers.
Not all consumer testimonials, however, can spark an emotional connection with your target audience and effectively communicate your brand message.
What Makes a Good Company Testimonial?
Testimonial marketing is an intricate process. You need to have high-quality consumer testimonials and video product reviews in your arsenal to achieve campaign success. Great video testimonials:
- Include the client’s complete name
- Showcase a real customer’s opinion about your product or service
- Highlight a specific pain point
- Provide concrete proof of how your business helped solve a problem
- Have a clear call-to-action (CTA)
- Present a short, direct and informative message
6 Steps to Requesting – And Getting – Testimonial Videos
1. Find Your Best Storytellers
The first step to gather great business or product testimonials is to identify your best VIP customers. Check out your Facebook testimonials, LinkedIn recommendations or online reviews across platforms to see who has already given you positive reviews.
Testimonial video production typically involves a small, custom campaign composed of only the top 5-20 customers who have shown loyalty and commitment to your company.
2. Send Personalized Company Testimonial Requests
Once you’ve identified your best or veteran clients, sending personalized requests for video product reviews via email is the next step. In-person requests are also helpful in this case, especially in industries such as healthcare, construction and car dealership, where you interact face-to-face with clients.
3. Optimize Your Review Generation Strategy
When you send out review requests, be sure to:
- Reach out during the customers’ peak happiness point
- Make it easy to create testimonials online through a specific landing page or review widget
- Provide easy-to-follow instructions
- Offer a simple incentive, such as special deals or coupons, to customers that provide video reviews
- Run a contest that asks clients to showcase creative uses of your brand offerings through video product reviews
- Set up a computer or tablet in your storefront or office where customers can rave about you
4. Eliminate the Friction
Explain to your clients why their business or product testimonials are important. Some consumers are also hesitant to share their stories, so be sure to follow up and remind them how they can benefit from the exposure.
5. Guide Them Throughout the Process
Send out a list of questions that your customers can answer to facilitate their testimonial video production. Sample questions include:
- What was your main concern before using the product or service?
- What was your experience with the brand?
- Which specific feature did you like the most about the brand offering?
- How did the business impact your daily activities/operations?
6. Nurture Your Client Relationships
Finally, a surefire way to get Facebook testimonials and business reviews to aid your testimonial marketing efforts is to maintain a robust relationship with your clients. In doing so, you can encourage more customers to share their success stories.
Rize’s Video Testimonials Service
Discover Your Unlimited Growth Potential
Not seeing the results with your current testimonial marketing tactics? Leverage the power of testimonial videos to boost your lead generation efforts and establish social proof. Our testimonial video company explores various review generation tactics, to gather customer insights and improve the quality and quantity of your business testimonials.
We utilize our reputation management software to track your video reviews and text-based customer testimonial content across platforms. Rize Reviews’ testimonial tool supports multi-site and multi-location monitoring, making it easier to track your business/product reviews even if you have two or 2,000 locations.
Let your customers know you value their opinion by responding to both positive and negative client feedback. Our testimonial video company handles the review response publishing on your end for written client testimonials to save you time and effort. In addition, we adopt your brand voice and tone when responding to online reviews to ensure brand consistency and maintain your image.
Rize Reviews’ testimonial service involves review monitoring for various eCommerce platforms, including Walmart Marketplace, Best Buy, Target Plus, Amazon and Overstock. Our video marketing agency also helps you organize your client database and reach out to your happiest customers to request video product reviews.
Know your brand sentiment and address negative content at the source with online reputation repair solutions tailored to your niche market. We perform industry analysis, market research and sentiment analysis to determine the best approach to strengthening your online presence and repairing the damage of a poor online reputation.
Showcase your 5-star ratings and best customer testimonials with a custom widget embedded in your website. With our testimonial tool, you can now aggregate and display both text-based and video reviews on your site and enable social sharing to increase your brand reach and boost your website traffic!
Don’t have the time or capacity to launch reputation management campaigns or handle your clients’ testimonial video production? Our video marketing agency has got you covered. We offer white label solutions to our partner agencies, so you can focus on acquiring more clients while we take care of their online reputation.
Bolster consumer confidence in your brand with up-to-date and SEO-optimized local citations. We utilize an SEO citation checker to evaluate your listings management health and determine niche directories you need to get listed on. Once we have the data, our reputation managers perform manual citation building for optimal coverage.
Do you have high-quality Facebook testimonials and social media business reviews? Our testimonial video company leverages customer reviews to grow your social media influence and increase follower growth month-over-month. We use automation tools, create social media follow us templates and launch campaigns to expand your reach and generate profitable results.
Get a 360-degree view of how your brand interactions and marketing campaigns impact your business’s reputation and online success with Rize Reviews’ survey campaign management service. We help you craft comprehensive survey questionnaires and send out customer loyalty surveys based on your purpose to obtain useful insights and guide your marketing efforts.
Why Choose Rize Reviews Services
for Video Testimonials
Engage Prospects From the Get-Go and Drive More Sales
Throughout the years, Rize Reviews has proven its dedication to client success by providing reputation management solutions that deliver impressive star ratings and online reviews for businesses across industries.
Digital.com, an established review site, named Rize Reviews among the best review management software of 2021. We continuously improve our reputation management tool and services to provide our partner agencies with top-notch review management solutions that increase operational efficiency and improve trust and sales.
With us, you can expect:
Our video marketing agency works closely with your team to develop review management solutions that meet your expectations and adhere to industry standards. We also provide consultations with our reputation managers to get you up to speed on the needs and demands of effective reputation management campaigns.
Rize Reviews takes pride in having a team of seasoned reputation management experts and testimonial video production professionals. We work closely with Thrive Internet Marketing Agency to provide you with a testimonial service that aligns with your branding and marketing efforts.
100 Percent Done-for-You Service
We understand that not every business has the capacity and time to manage consumer testimonials. As your partner agency, we offer worry-free reputation management solutions to help your business thrive in this competitive market. Let our reputation managers handle the technical work while you focus on your business!
When you partner with our testimonial video company, you get a personalized dashboard that allows you to track your online reviews and video testimonials from across platforms. With our reputation software, you can monitor your review requests per platform, enable review alerts, create an opt-in landing page template and customize your widget design to fit your site structure.
No Long-Term Obligations
Worried about being tied down to a long-term contract? Fret not. Rize Reviews offers no contracts or cancellation periods. We want you to be fully confident that we are the right fit for your agency without the pressure of long-term obligations. You can pause the campaign anytime and return once you are financially ready.
Comprehensive Monthly Reports
Get the lowdown on your campaign performance and find out which review generation strategies are generating results for your business. Our reputation management firm provides you with detailed reports and analytics to support our strategy recommendations and show you where your investment goes.