Author: Andy Tubig

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Google Updates Product Ratings Policy: Online Reviews Generated by an Automated Program or AI Not Allowed

Google Updates Product Ratings Policy: Online Reviews Generated by an Automated Program or AI Not Allowed

By Andy Tubig / August 29, 2023

Artificial intelligence (AI) is becoming increasingly popular among copywriters and marketers. AI content generators like Jasper, ChatGPT and Bing AI are being used to streamline workflows and generate ideas at scale…. Read More »

What Is Customer Lifetime Value (CLV) and Why It’s So Important for Your Business

What Is Customer Lifetime Value (CLV) and Why It’s So Important for Your Business

By Andy Tubig / August 24, 2023

In today’s competitive business landscape, existing customers are the lifeblood of success. According to Semrush, existing customers are 50% more likely to try your business’s new product. These loyal patrons are… Read More »

How Online Reviews Boost Your B2B Marketing Efforts

How Online Reviews Boost Your B2B Marketing Efforts

By Andy Tubig / August 15, 2023

The importance of online reviews cannot be overstated. In fact, 49% or almost one in every two consumers trust customer reviews as much as personal recommendations from loved ones (BrightLocal).  Customer… Read More »

What a Business Should Do About Declining Brand Trust

What a Business Should Do About Declining Brand Trust

By Andy Tubig / June 27, 2023

Brand trust is the cornerstone of every successful business. Building brand authority and earning customer trust takes years, but a single negative incident can instantly shatter it.  What happens when customer… Read More »

Is It OK To Delete Negative Social Media Comments on Your Posts?

Is It OK To Delete Negative Social Media Comments on Your Posts?

By Andy Tubig / April 11, 2023

Modern consumers have the need for speed. They expect immediate responses to their queries, problems and feedback. The longer it takes for your business to respond, the more likely a customer… Read More »