Google Updates Product Ratings Policy: Online Reviews Generated by an Automated Program or AI Not Allowed
Artificial intelligence (AI) is becoming increasingly popular among copywriters and marketers. AI content generators like Jasper, ChatGPT and Bing AI are being used to streamline workflows and generate ideas at scale…. Read More »
What Is Customer Lifetime Value (CLV) and Why It’s So Important for Your Business
In today’s competitive business landscape, existing customers are the lifeblood of success. According to Semrush, existing customers are 50% more likely to try your business’s new product. These loyal patrons are… Read More »
How Online Reviews Boost Your B2B Marketing Efforts
The importance of online reviews cannot be overstated. In fact, 49% or almost one in every two consumers trust customer reviews as much as personal recommendations from loved ones (BrightLocal). Customer… Read More »
What a Business Should Do About Declining Brand Trust
Brand trust is the cornerstone of every successful business. Building brand authority and earning customer trust takes years, but a single negative incident can instantly shatter it. What happens when customer… Read More »
Is It OK To Delete Negative Social Media Comments on Your Posts?
Modern consumers have the need for speed. They expect immediate responses to their queries, problems and feedback. The longer it takes for your business to respond, the more likely a customer… Read More »