Reputation is everything, and when it comes to managing your online presence, you can’t afford to make mistakes. Just ask United Airlines. The company’s reputation took a big hit after dragging… Read More »
Big-name companies like Balenciaga and Heineken have been facing boycott threats for their views on social issues, while Facebook and YouTube have received criticism for their content moderation policies. It seems… Read More »
In today’s fast-paced digital world, it’s essential to think on your feet and engage with your audience. But let’s face it – some brands are better at this than others. We’ve… Read More »
Picture this: standing in the middle of a store, staring at an expensive product and trying to decide if it’s worth splurging on. It can be hard to decide without knowing… Read More »
The power of reviews has been long established, much like the power of word-of-mouth marketing. Throughout history, people have relied on their peers to help them choose which products and services… Read More »