Author: Meg Datumanong

Fake reviews proliferate online and are a growing problem for consumers and businesses alike. Dishonest or false reviews make consumers more likely to purchase low-quality products or fall prey to scammers…. Read More »

Businesses are increasingly leveraging automation tools to streamline their processes, power their digital marketing strategies and respond to customer reviews. With the proliferation of automation software that promises fast, “personalized” responses… Read More »

When it comes to running a business in an increasingly digitized world, the saying “if you build it, they will come” is no longer applicable. Even if your eCommerce website is… Read More »

The Better Business Bureau (BBB) has been “advancing marketplace trust” since 1912 by rating businesses based on metrics such as trustworthiness and performance. Its grading system has changed a few times… Read More »

A lot of businesses don’t have a review generation strategy in place. This is unfortunate because online reviews offer many benefits. They help shape consumer decisions, strengthen a brand’s presence and… Read More »