Author: Robert Lee

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How To Woo Customers on the Top Restaurant Review Sites

How To Woo Customers on the Top Restaurant Review Sites

By Robert Lee / November 24, 2022

Restaurant review site visibility must be a part of a restaurateur’s marketing strategy. For one thing, customer feedback significantly impacts reputation and revenue. In addition, many customers visit review sites to… Read More »

Why It’s Never a Good Idea To Incentivize Reviews – Good or Bad

Why It’s Never a Good Idea To Incentivize Reviews – Good or Bad

By Robert Lee / November 8, 2022

More businesses, especially eCommerce stores, are incentivizing customers to leave reviews. It is a sound marketing strategy, considering 95 percent of consumers read reviews. Moreover, 58 percent said they would pay… Read More »

Should You Automate Your Listings Management?

Should You Automate Your Listings Management?

By Robert Lee / November 3, 2022

If there are only a few directories and data aggregators, claiming a directory listing one at a time could work. But hundreds of them make the task very tedious or almost… Read More »

8 Factors That Determine Your Online Reputation

8 Factors That Determine Your Online Reputation

By Robert Lee / November 1, 2022

Most modern consumers will research products before spending their hard-earned money. And whether or not they will buy your offerings is determined by your product’s star ratings and reviews. So generating… Read More »

Proactive vs. Reactive Online Reputation Management: What Is Best?

Proactive vs. Reactive Online Reputation Management: What Is Best?

By Robert Lee / October 18, 2022

It takes years, even decades, to build a solid brand reputation. Yet, one single negative review is sometimes all it takes to taint a brand’s image and name. This is where… Read More »