Author: Thea Serrano

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How To Turn a Disgruntled Customer Into a Brand Advocate

How To Turn a Disgruntled Customer Into a Brand Advocate

By Thea Serrano / October 13, 2021

Social media has given everyone a voice – a single piece of positive or negative feedback can make or break your business. Therefore, it’s vital to build brand advocacy among your… Read More »

Best Ways To Get Your Customers To Leave Video Testimonials

Best Ways To Get Your Customers To Leave Video Testimonials

By Thea Serrano / October 6, 2021

Video content is revolutionizing the way people absorb information. Visual and fully immersive experiences are highly effective for keeping people engaged, and while online reviews have always been valuable, video testimonials… Read More »

How To Ask For a Testimonial From a Client

How To Ask For a Testimonial From a Client

By Thea Serrano / September 29, 2021

A customer testimonial showcases the best of what your products and services have to offer – through the eyes of your happy customers. It’s an indispensable convincing tool, but getting the… Read More »

NPS Survey Best Practices and How To Use Them To Guide Your Marketing Decisions

NPS Survey Best Practices and How To Use Them To Guide Your Marketing Decisions

By Thea Serrano / September 22, 2021

Expanding your customer base is critical to growing your business, and it’s no secret that a referral from a loyal customer is one of the fastest and cheapest ways to do… Read More »

How To Use Sentiment Analysis in Your Reputation Management Strategy

How To Use Sentiment Analysis in Your Reputation Management Strategy

By Thea Serrano / September 1, 2021

Business owners leverage their positive customer feedback to improve trust and sales. But aside from your review scores, there is power in knowing, understanding and analyzing your customer sentiment: the core… Read More »