When it comes to promoting your brand, there’s no better way than through the words of satisfied customers – it results in five times more sales than paid ads (Semrush).
Video testimonials add a level of credibility as viewers can see real people sharing their genuine experiences with a product or service.
These short, engaging clips have been proven to be incredibly effective in influencing consumer behavior, with the vast majority of marketing teams reporting over 10% of campaign improvements by adding this type of social proof (Google).
This is why we’ll walk you through some of the best testimonial video production ideas for building brand trust and credibility in this blog.
Here’s what we’ll cover:
- How Videos Convert Like Crazy
- 7 Game-Changing Testimonial Video Ideas for Growing Your Brand (With Examples)
- How To Optimize Your Client Testimonial Videos for Maximum Engagement
How Videos Convert Like Crazy
As the saying goes, a picture is worth a thousand words. So, imagine how much more impact a video can have.
With the rise of social media and the increasing demand for bite-sized content, videos have become an essential tool for marketers to reach their audience in a creative and engaging way.
These Hubspot statistics speak for themselves:
- Sharing marketing videos on social media platforms like YouTube, Instagram and TikTok is reported to have the highest return on investment (ROI) according to 67% of marketers.
- 54% of companies are planning to increase their investment in TikTok videos this year.
- 64% of marketers have found that their company achieves the highest engagement when sharing marketing videos on Instagram.
- An impressive 80% of consumers are able to recall video ads they have seen in the past 30 days.
- Enjoyment of video ads has been shown to increase purchase intent by a significant 97%.
In the next section, we’ll explore ways to up your video testimonial game, plus look at testimonial video examples from brands that did it right.
7 Game-Changing Testimonial Video Ideas for Growing Your Brand (With Examples)
Our brains are wired to process visual information much faster than text or audio, which is why video testimonials are very powerful.
Here are examples of successful video testimonials to draw inspiration from:
1. Showcase Multiple Reviews in a Video
Why limit yourself to one testimonial when you can showcase multiple reviews in one video? Combining customer testimonials into a single video effectively showcases different perspectives and experiences with your product or service.
This approach highlights common themes and benefits, reinforcing your brand’s value and credibility.
American Express, a leading credit card provider in the U.S., receives high praise from not one, not even two, but five customers from different industries.
The video testimonial production example features customers highlighting how American Express is better than other card brands, showcasing the range of benefits offered. We don’t know about you, but this got us hooked!
2. Inject Humor Into Your Testimonials
Who says testimonials have to be serious and boring? Injecting humor into your client testimonial videos can make them more engaging and memorable.
We all know Slack, the popular communication tool for businesses. This testimonial video, with over one million views and counting, follows the typical structure of explaining customer problems before the product and highlighting the benefits.
Except, it was shot like a mockumentary sitcom, using funny plotlines and characters to tell the story in a much more engaging, memorable way than your average customer testimonial video.
3. Show Before and After Transformations
Businesses make all sorts of promises, but there’s nothing more convincing than seeing real results.
Showing before and after transformations in testimonial videos speaks volumes about the brand’s ability to produce results, making it easier to build trust with customers.
This approach works particularly well for industries such as fitness, beauty and home improvement.
In this moving testimonial video production by DDP Yoga, a fitness program, a customer shares his weight loss journey after the service. Ken’s mind-blowing 305-pound transformation is a testament to the effectiveness of DDP Yoga.
Testimonial video examples like these are tear-jerking, motivational and effective in evoking brand trust, all in one go. The video ends with a challenge to viewers: “What would you do if you knew your true potential?”
4. Incorporate Emotional Video Storytelling
Humans are emotional beings, and there’s nothing like a good story to tug at our heartstrings.
Incorporating emotional video storytelling in your customer testimonial videos makes them more relatable, memorable and powerful.
In fact, consumers are two times likelier to share strong emotional videos, according to an Unruly study.
This doesn’t mean client video testimonials should constantly make prospects cry. Creating strong, emotional content requires a deep understanding of your customers and could include content that makes your audience laugh, feel happy or inspired.
Check out this solid video testimonial production for Google Ads. It starts with captivating shots, introducing the customer and their business.
The customer shares their brand’s story, adding an emotional touch and highlighting how Google Ads played a crucial role in their business growth.
What’s more, the video includes data to reinforce the project’s success, and as you know, nothing beats data when establishing brand credibility!
5. Interview-Style Videos Are Always a Good Idea
Interview-style client video testimonials are one of the most popular formats and for good reason – they work! They provide an opportunity for customers to speak in their own words, making it more authentic and relatable.
Plus, you can control the flow of the conversation by asking specific questions that highlight your product’s benefits.
Monday.com’s ‘Stories Worth Telling’ series features customers explaining how the project management tool transformed their work processes from chaotic and unruly to organized and efficient.
The entire conversation is relaxed, with clients narrating their stories backed with footage of them using the product in real-time. This adds an extra layer of authenticity to the video.
6. Use Animation and a Pop of Color
You can bring to life complex ideas, make mundane topics more interesting and enhance visual appeal with animation testimonial video examples.
Animation allows you to show abstract concepts, processes or data visually, making it more digestible for the audience. It’s also an effective way to reenact hard-to-film scenarios like car accidents, disasters or scientific experiments.
In this animated video testimonial, Westfield combined real customer reviews with engaging graphics to share customer success stories that highlight the value of its company.
Westfield is an insurance company providing protection for homes, automobiles, businesses and more. You can imagine how difficult (and expensive) it is to create a testimonial video recreating scenes with tornadoes, floods and car accidents.
As an alternative, they used animation and bold colors to bring the customer stories to life. The result – quirky, fun and impactful customer testimonial videos!
7. Feature People of Influence
Having a well-known industry executive or influencer in your client video testimonials can have a significant impact on your brand’s credibility. These individuals have already established their expertise, making it easier for them to vouch for your offerings and build trust with customers.
In this video, Abe Khaleeli, Pandora’s director of program and project management, describes his experience with UiPath, a leader in robotic process automation.
Khaleeli passionately discusses the software, emphasizing its practical applications. It’s also impressive to witness him actively utilizing the tool, providing potential customers a glimpse into its functionality.
Not only does this business testimonial showcase UiPath’s success, but it also highlights the brand’s potential for scalability and growth.
How To Optimize Your Client Testimonial Videos for Maximum Engagement
Now comes the fun part – creating customer testimonial videos! Here are some tips to ensure your video testimonial production captures the attention of your audience and converts them into loyal customers:
1. Create and Send Questionnaires in Advance
Preparing questionnaires in advance and sending them to your customers can help you collect video testimonials rich with valuable information. It also saves time during the filming process as both parties are aware of what to expect.
Make sure to ask open-ended questions that prompt detailed responses, such as
“How did our product/service solve a specific problem for your business?” or “What results have you seen since using our product/service?”
This creates a more compelling story and provides specific examples of your product’s benefits.
2. Use Strategic Editing
Editing is crucial to ensuring your testimonial video flows smoothly, delivers the desired message and maintains viewer attention.
It’s essential to cut out any unnecessary information or awkward pauses while still maintaining the authenticity and genuine emotion of your customer.
Adding highlights or key takeaways at the end of the video also reinforces its main points and leaves a lasting impact on viewers.
3. Film the Product in Action
While it’s important to feature your customers and their experiences, it’s equally essential to visually demonstrate the benefits of using your product.
This includes capturing footage of them using the product, screen recordings or B-roll shots of your product in use.
Not only does this add an extra layer of engagement to your video, but it also helps potential customers understand how they could benefit from using your product.
4. Make the Interview Feel Like a Conversation
To create a more relaxed and authentic feel, aim to make the testimonial video interview feel like a conversation rather than a scripted advertisement. This helps your customer speak more naturally and showcase their genuine satisfaction with your offerings.
Encourage them to share specific examples or anecdotes, and don’t be afraid to ask follow-up questions for more details.
5. Promote Your Testimonial Videos on Different Platforms
Creating a fantastic testimonial video is just the first step. To maximize its impact and reach, you must promote it across different channels such as social media, email marketing and your website.
Share it on platforms your target audience frequents, and tailor the promotion to each specific platform for maximum engagement.
You can also include testimonials in product demos or sales presentations to increase exposure to your customer’s positive experiences.
Consistently promoting your video testimonials attracts new customers who relate to the experiences of your current ones.
6. Keep the Camera Rolling
Finally, don’t stop filming after the official testimonial video production is complete. You never know when a customer might say something unexpected or share an additional positive story about your product.
Candid moments and behind-the-scenes footage are useful for creating shorter promotional videos or social media clips, providing continuous content to showcase your satisfied customers.
Collect Banger Video Testimonials With Rize
In today’s cluttered market, consumers are bombarded with countless ads and promotions on a daily basis. As a result, they have become more skeptical and selective in their purchasing decisions.
Without visual proof, some prospects may see business testimonials as manufactured or illegitimate. A video business testimonial boosts brand credibility, making it easier for potential customers to trust and connect with your business.
When we see someone praising a product or service, we are more likely to trust and follow their recommendation.
Rize Reviews, a leading online reputation management service, helps brands collect video testimonials from satisfied customers. Our testimonial video services make it easy for businesses to send out requests for customer videos, track submissions and collect video testimonials that can be used for marketing and promotional purposes.
By utilizing Rize, businesses can build a library of engaging testimonial videos that showcase their success stories and satisfied customers. We also help with responsive customer engagement to offer additional support when needed.
Don’t let valuable customer feedback go unheard or unutilized. Join the many successful businesses that have increased their sales with our online reputation and testimonial video services today!