Author: Mariel Pelaez

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Why Your Relationship With Customers Doesn’t End After Making a Purchase

Why Your Relationship With Customers Doesn’t End After Making a Purchase

By Mariel Pelaez / September 7, 2023

Maintaining customer relationships is crucial for organic business growth. After sales service like customer support, review generation and product repurchase incentives are all essential strategies to keep customers invested in your… Read More »

How Online Reputation Management Helps You Drive Brand Conversions and Sales at the Same Time

How Online Reputation Management Helps You Drive Brand Conversions and Sales at the Same Time

By Mariel Pelaez / July 27, 2023

In a hyperconnected world, where consumers rely heavily on online information and reviews to make purchasing decisions, maintaining a positive brand image is crucial.  With online reputation management (ORM), brands can… Read More »

Why Some Brand Apologies Work and Why Some Don’t

Why Some Brand Apologies Work and Why Some Don’t

By Mariel Pelaez / June 29, 2023

When faced with scandals, the power of an apology cannot be understated. This is especially true in the age of social media, where ‘cancel culture’ has become rampant, and public sentiment… Read More »

How To Manage Your Corporate Reputation on TikTok

How To Manage Your Corporate Reputation on TikTok

By Mariel Pelaez / June 13, 2023

With over one billion users worldwide, TikTok has become the preferred platform for nearly five million businesses seeking expansion and success. However, promotion on TikTok is a double-edged sword.  While the… Read More »