Author: Mariel Pelaez

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Google Autocomplete: The Silent Threat to Your Online Reputation

Google Autocomplete: The Silent Threat to Your Online Reputation

By Mariel Pelaez / January 18, 2024

Google Autocomplete has become a useful tool for searchers, providing quick and relevant suggestions as they type in their search queries. But what if those suggested search terms are negative? This… Read More »

7 Creative Ideas To Try for Your Next Video Testimonial

7 Creative Ideas To Try for Your Next Video Testimonial

By Mariel Pelaez / November 14, 2023

When it comes to promoting your brand, there’s no better way than through the words of satisfied customers – it results in five times more sales than paid ads (Semrush). Video… Read More »

How To Provide Better Customer Care (and Why You Need To Do It)

How To Provide Better Customer Care (and Why You Need To Do It)

By Mariel Pelaez / October 19, 2023

As online reviews and social media hold sway on public sentiment, online reputation management services have become indispen­sable for brands to succeed online. That said, companies must intensify their efforts in… Read More »

Do Online Reviews Still Matter for Brick-and-Mortar Stores?

Do Online Reviews Still Matter for Brick-and-Mortar Stores?

By Mariel Pelaez / October 12, 2023

Consumer reliance on online reviews continues to grow. People consult reviews for nearly everything – from shopping for products and services to selecting a healthcare provider. A brick-and-mortar store is no… Read More »

How To Tell if Your Company Has a Negative Online Reputation

How To Tell if Your Company Has a Negative Online Reputation

By Mariel Pelaez / September 14, 2023

A bad online reputation can have a knock-on effect on your business: Potential customers may be put off by what they read online or dissuaded from purchasing due to a bad… Read More »