Reputation Management vs. Crisis Management: How They Work Together
Building a reputation takes a long time. While the premise is that the products and services must be good, brands must ensure a positive customer experience to establish a positive brand… Read More »
Is Your Brand Trustworthy? How To Demonstrate Trustworthiness With Your Customers
No matter how great products or services are, customers are unlikely to buy if they perceive the company as untrustworthy. A brand, as Elon Musk pointed out, is a perception. So,… Read More »
Rebranding and Reputation Management: What You Need To Know
Companies rebrand to reposition themselves in the market and grow their business. So, what is rebranding? Rebranding is changing the corporate image and perception of customers and the general public of… Read More »
What Is the Service Recovery Paradox and How It Enhances Your Brand Reputation
You did your best to provide the best products and went out of your way to please customers. But like the world’s most beloved brands, you might also have dissatisfied customers…. Read More »
How To Use Your Apple Maps Reviews To Grow Your Business
Apple Maps sources its business data from various sources like Yelp and TripAdvisor. Unfortunately, there was no way to add a business. So, the next best thing was to get listed… Read More »