What Is Greenwashing and Why You Shouldn’t Exaggerate Your Business Ethics and Values
The UN’s Intergovernmental Panel on Climate Change (IPCC) recently published a report detailing the impact of global warming on the world’s population. It emphasized climate change’s disproportionate effects on vulnerable people… Read More »
4 Reasons To Ask for Video Testimonials
In a world where fake news is rampant and influencer mistrust is rising, businesses need to find an alternative method to establish credibility without sensationalizing sales claims. The answer lies in… Read More »
Why Customer Reviews Are Essential for Your Online Store in 2022
In the world of eCommerce, where people can’t physically touch items before purchasing, online shop reviews offer a much-needed glimpse of a product’s experience, helping buyers make informed decisions before clicking… Read More »
Online Reputation Management Tactics for Multi-Location Businesses
The foundation of a successful business is a positive online reputation. Brands with a positive influence attract more people since they are perceived as more capable of providing value. Due to… Read More »
How Many Online Reviews Does My Business Need To Make a Difference?
Consumers understandably only want the best when it comes to their purchases, making reviews an integral part of the buying process. Reviews offer guidance from the people who have used the… Read More »