Learning

In an era when brand value is tied to online popularity, and the influence of social media in higher education is strong, universities must be mindful of their image. They must keep an ear to the ground and be aware of how students, parents, educators, sponsors and the public perceive them. There is a lot… Read More »

Imagine that you’re looking to buy something you’ve never bought before: maybe it’s a blender, a pair of hiking boots, or a new mattress. Or maybe you’re not buying a physical product, but you’re still making an important purchase you don’t regularly make. That might include booking a cruise, finding a new doctor, or hiring… Read More »

People who post Facebook reviews usually fall into two groups; people who want to share a positive experience, and those who want to publicly trash your business. Unfortunately, it’s the bad reviews that often grab customers’ attention. You probably can’t prevent getting a few negative reviews, but you can learn to respond to them in… Read More »

Anyone in business can tell you how important reviews are. Good reviews can make your business stand out from the crowd, while poor reviews can close your doors forever. According to a survey by the marketing firm BrightLocal, positive reviews make 73% of consumers trust a local business more. And customers are reading reviews more… Read More »