Navigating through the digital age while properly caring for your brand is much easier said than done.
It seems that every few weeks a new company is facing the heat caused by a misstep in their digital space and time after time it quickly flares up into a legitimate PR headache.
It is because of these dangers that Online Reputation Management (ORM) has gained traction as it helps avoid these potential pitfalls and remain on course with positive performance for your business.
What exactly is Online Reputation Management?
Online reputation management, at its core, is being aware and intentional about how the customer views your company.
This means focusing on the outward-facing aspects of your business and optimizing them to create the best digital footprint possible. Two of these elements, leading the way in making a positive impact, are social media and online customer reviews.
Let’s talk about how each of these can have a direct impact on your customer’s decision-making journey.
Social Media Interaction
Social media is a wonderful tool that allows users to connect with friends and family and share experiences within their circle. However, the impact that these networks can have on businesses is hard to overstate.
NM Incite did a study that shows “seventy-one percent (71%) of customers who experience great service on social media are likely to recommend a brand based on their most recent experience”. It is clear that the intentionality with which you place on your business’ use of social media can have a profound impact on its success.
Online reputation can often times begin and end with how brands interact with customers on Social Media.
Customer Reviews
According to BrightLocal’s Latest Local Consumer Review Survey, “97% of customers said they had read reviews for local businesses during the calendar year” and nearly half (49%) of consumers “need at least a four-star rating before they choose to use a business”.
Reviews continue to be a pervasive element in today’s professional landscape that can have a wide-reaching impact on how potential customers view your business. In fact, search engines tend to rank business with better reviews higher in their search results as they too trust in customer reviews.
Therefore, it is vital that businesses take the time and effort to help shape its online reputation.
Improving Your Digital Footprint
As you can see, with these elements, your business’ digital footprint is comprised of many different elements of which you do not have explicit control over.
Online reputation management is a way of tailoring those elements of your business and using the factors of which you can control to leave an enticing footprint. By improving that footprint consumers will be drawn to “follow your tracks” and discover what amazing results you can provide for them.
For any business looking into ORM, Rize Reviews is an online reputation management software and can be a great option to improve your online reputation with ease and guaranteed results.
Schedule a demo of Rize Reviews now to easily monitor and improve your online reputation!