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Buying Daisies and Sliding Into DMs: Americans Rate How They Spend Valentine’s Day

Buying Daisies and Sliding Into DMs: Americans Rate How They Spend Valentine’s Day

By Shadz Loresco | January 21, 2022
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The whole world knows America splurges big-time on Valentine’s Day. Last year, the collective February 14th budget was pegged at $22 billion, just slightly lower than 2020’s total. But can this much money buy romance, let alone capture the day’s nuance? To find out if love is still alive on the most romantic day of… Read More »

Why Do Your Social Media Followers Unfollow Your Brand?

Why Do Your Social Media Followers Unfollow Your Brand?

By Thea Danganan | January 20, 2022
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Gaining social media followers is key to reaching and engaging your target audience. Growing this community introduces your brand to many opportunities, including increased visibility, solidified brand image and an overall stellar online presence. Here lies the problem: Acquiring social media followers is only half of the work – you have to be able to… Read More »

How To Use SMS Marketing for Online Reputation Management

How To Use SMS Marketing for Online Reputation Management

By Shadz Loresco | January 18, 2022
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Consider SMS marketing for a minute. The words “traditional” and perhaps even “outdated” might come to mind. But rest assured, that cannot be farther from the truth. Contrary to common belief, good old SMS marketing has an enduring power when it comes to keeping your customers happy and connected. Up until now, its straightforward, real-time… Read More »

Why Lawyer Reputation Management Can Be Challenging and Best Practices

Why Lawyer Reputation Management Can Be Challenging and Best Practices

By Thea Danganan | January 12, 2022
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Ask any lawyer: Gaining public trust is a pain point that sometimes feels insurmountable. According to a Princeton University study, lawyers are seen as some of the most competent professionals – but they are also the least trusted. In addition, a 2018 Gallup poll survey revealed that 28 percent of people believe lawyers to have… Read More »

How To Keep Your Restaurant Reputation Management in Good Standing Despite a Worker Shortage

How To Keep Your Restaurant Reputation Management in Good Standing Despite a Worker Shortage

By Shadz Loresco | January 5, 2022
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At the minimum, people expect restaurants to provide good food and timely service. But it’s getting harder and harder to meet these requirements as eating and drinking establishments, even fast-food giant McDonalds, make do with fewer workers.  In mid-2021, 72 percent of operators said they struggled to retain cashiers, cooks, servers, bussers and the like… Read More »

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