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How To Request – And Get – a Customer Testimonial

How To Request – And Get – a Customer Testimonial

By Thea Serrano | September 29, 2021
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A customer testimonial showcases the best of what your products and services have to offer – through the eyes of your happy customers. It’s an indispensable convincing tool, but getting the kind of customer testimonial that really helps your business requires a proactive approach. Planning the who, what, when and how behind your customer testimonial… Read More »

NPS Survey Best Practices and How To Use Them To Guide Your Marketing Decisions

NPS Survey Best Practices and How To Use Them To Guide Your Marketing Decisions

By Thea Serrano | September 22, 2021
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Expanding your customer base is critical to growing your business, and it’s no secret that a referral from a loyal customer is one of the fastest and cheapest ways to do it. The net promoter score (NPS) is a widely used metric that reveals how likely customers are to promote or recommend a business to… Read More »

Should You Outsource Your Customer Service and Review Response to a Chatbot?

Should You Outsource Your Customer Service and Review Response to a Chatbot?

By Kim Barloso | September 15, 2021
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If you’ve ever visited a company’s website, chances are you have experienced interacting with a customer support live chat or a customer service chatbot. Companies have taken new technology and in particular, artificial intelligence (AI) and integrated it into their customer service processes. The use of technology in customer service has become the norm and… Read More »

How a Business Should Respond to Online Trolls and Hate Speech (Dos and Don’ts)

How a Business Should Respond to Online Trolls and Hate Speech (Dos and Don’ts)

By Shadz Loresco | September 8, 2021
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Responding to negative reviews is one thing – but what if it escalates, and you’re suddenly dealing with troll attacks and full-on hate speech? Being aware of this ugly side of the internet and its effects on your business can prepare you in the event it does come for you. For starters, you need an… Read More »

Why eCommerce Businesses Need Reputation Management

Why eCommerce Businesses Need Reputation Management

By Kim Barloso | August 25, 2021
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The eCommerce industry has grown exponentially over the past few years. Consumers are now more inclined to buy items online rather than from a physical store. With the industry’s growth, online reviews for eCommerce products have also skyrocketed. And today, it’s no secret that most people read reviews before making a purchase.  Detailed retail reviews,… Read More »

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