In today’s digital-driven world, your online reputation is open for anyone to promote or destroy. Such exposure could spell harm if you don’t know how to navigate the online space. If you’re in the business of promoting other brands via digital marketing, the same risk goes for the online presence of your clients and customers. But you have the power to protect and shape it how you want. The secret to a successful online reputation without the heavy lifting is through white label reputation management services.
But first, what is white label reputation management?
What Is White Label Reputation Management?
White label reputation management is a brandable and re-sellable product or service that deals with a company’s online reputation. As the name suggests, “white label” derives from a white or empty label of a product. If the code and front end of any reputation management software are produced without any branding, it is referred to as white label software and is then sold or rented to other companies.
As such, white label reputation management comes in two forms:
1. White Label Reputation Management Software
White label online reputation management software is a product solution offered as a standalone platform or application that a business can use independently. It enables you to internally carry out reputation management best practices and techniques, such as online review management, whether for its own brand or its clients. Additionally, you gain the rights to sell the software as a white label to other companies, giving you an additional revenue source.
2. White Label Reputation Management Services
A service solution, white online reputation management services entail outsourcing your reputation and local listing management to third-party service providers such as online reputation management companies. To manage, develop and shape your or your client’s brand reputation, the third party conducts the necessary groundwork and execution on your behalf. In this approach, reputation specialists also know how to improve customer experience management specifically for your brand.
Why Should You Resell White Label Reputation Management From Online Reputation Management Companies?
Beyond gaining an additional revenue stream, white label reputation management comes with numerous benefits, both for you and your clients. With such a product and service in your toolkit, you can rest easy knowing that a critical facet of your client’s business is secure without concerning yourself with the technicalities.
- Add value to your clients. The better you serve your clients, the more you communicate your value. For instance, having experts in online reputation management services handle your clients’ social media reputation management will contribute to your client’s success story.
- Gain a competitive advantage over competitors. Many marketing companies claim they have a “wide range of services,” but not all can say they include online reputation management. As such, with a white label reputation and local listing management, you become a one-stop shop for your clients.
- Scale your business and attract new clients. Consequently, adding white label reputation management software or service to your offerings means business progress and the potential to acquire clients needing online review management. With this, you eliminate the production phase and scale your business more quickly.
- Focus on your core products or services. On top of eliminating the production phase, you also free yourself from the ongoing customer experience management that comes with a white-label solution. This means you have the time to focus on your main offerings and managing your business.
Considering the increased competition across all digital channels, outsourcing to manage online reputation might just be the missing puzzle to gaining that edge in your industry. Moreover, in the wake of a reputational crisis, white-label solutions help reduce risks and fortify your reputation to prevent future incidents.
What To Look For in White Label Reputation Management Software
If your business or agency is looking for a white-label solution for reputation management, you’ll discover many vendors in the market. So to ensure you get the most out of your investment, here are some key factors to consider in your search.
1. Online Review Management
Without employing tools or experts for online review management, it’s impossible to be aware of every single mention your brand receives. Likewise, consumers have numerous channels on which they can leave reviews, including Google, Facebook, Yelp and TripAdvisor. With a white-label solution, you get notified whenever you receive a review, no matter what channel.
2. Review Generation Campaigns
The best white label reputation management software allows you to launch review generation campaigns to your customer base. Campaigns can be implemented as online surveys, feedback forms, email and SMS in-platform. Similarly, campaign tracking should be done easily through the platform, where you can see how many are received and responded to.
3. Review Response Feature
Responding to reviews is a great means to reinforce your online reputation. It shows a brand’s commitment to its business and its customers. Recognize customers and their complaints when replying to negative reviews, and consider continuing the conversation offline. If you receive positive feedback, thank the reviewer and, if possible, grant them discounts for future purchases.
4. Local Listing Management
Your local listings or citations should be integrated into the white label platform. Name, address and phone number (NAP) audits and optimization is fundamental to maintaining consistency and accuracy across your citations. It helps you avoid driving customers away with incorrect information. Listings go beyond social channels for social media reputation management but include all listing sites and mentions in blogs.
5. Video Testimonial Service
Video testimonials are one of the strongest trust signals online, a solid social proof your business can benefit from when done right. However, not all white-label software has this capability, so make sure to look for this feature specifically. With it, you can run video request campaigns within the platform, and in turn, your prospects can easily create and record a video through a landing page.
Bonus: Seek out white label solution providers that do not tie you to long-term contracts, giving you no flexibility.
“We have month-to-month pricing and no [unreasonable] contracts,” said Tim Clarke, senior reputation manager at Rize Reviews.
How To Improve Customer Experience, Manage Online Reputation and More (Reputation Management Best Practices)
The top priority in improving customer experience will always be providing stellar products and service that customers would come back to — this will say a lot about your reputation. But to further manage online reputation, here are some crucial factors to consider.
Ensure Accurate and Organized Reports
Organized and detailed reports are some of the most crucial information marketers can employ in their analysis. Similarly, anyone in the business landscape, whether entrepreneurs or consumers, despises redundant data and disorganized reports because they defeat the purpose of having systematic information to assess one’s performance.
To-the-point data reports should include the following:
- Competitor analysis
- Customer sentiments
- Employer brand status
Take Advantage of Actionable Insights
Online and social media reputation management gives you valuable insights. You can take the example reports mentioned above to inform your or your client’s next strategy. For instance, if a specific product or service is getting much attention, you can run a campaign to highlight the offering further. Or if you notice a recurring theme that indicates an issue in your service, make it your objective to produce a solution.
After all, reputation management best practices include nurturing loyal customers, which means listening to concerns and being willing to take action.
Work With White Label Online Reputation and Customer Experience Management Experts
Reputation matters to brands and consumers alike. White-label solutions are the way to go if you want to improve customer experience and mitigate reputational risks for your brand or clients. Rize Reviews offers full-service white label solutions to brands across industries, from niche sectors like auto repair to crowded markets such as healthcare.
Are you ready to reap the benefits of white label solutions? Call us at 866-325-0303 to get a free demo.
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