In today’s fast-paced digital world, building and maintaining your brand’s online reputation is vital to your success. As social media continues to grow rapidly, it’s even easier for consumers now to spread stories about their experience doing business with you. This is why it is imperative to start developing the best solutions to empower your brand presence and take actionable items against any online attacks.
The Breakthroughs: The Impact Of Digital Presence To Consumers
According to research conducted by BrightLocal, 97% of consumers use the Internet when looking for products and services, and 12% of them do it on a daily basis. This clearly shows how the digital world has changed everyone’s lifestyle. Another study also states people today rely too much on online reviews. Any negative feedback about your brand can instantly change their buying decision.
While the numbers shown above can be somewhat alarming, it also tells business owners what to do — and that is to use the Internet to your advantage. To give you more ideas, use the following tips below on how to boost your brand’s online reputation and how to maintain a positive image for your target audience:
TIP #1: Monitor Your Online Reputation and Brand Presence
The first step is to monitor your online campaigns and find out which strategy needs to be adjusted. Take note that this involves many complex processes and requires the right set of reputation management tools for efficient results. Some of the most recommended tools by digital marketers are Brand 24, YouScan, Brand Mentions, Buzzsomo, Google Alerts, and The Brand Grader.
Most of these reputation management tools enable you to monitor and analyze different online behavior and other recent significant activities across the Internet. Premium subscriptions also have advanced features that summarize the sentiments into positive, negative and neutral mention, making it easier to analyze.
Expert’s Advice: This process should always be part of your branding campaign. Monitoring your online presence not only determines the best marketing approach for your business but also helps improve your products and services.
TIP #2: Build An Impressive Website
As mentioned earlier, people today prefer using the Internet when searching for information. On average, more than 90% of the global population base the credibility of companies by simply browsing their website or social media accounts. This also includes people who are looking for jobs. Apart from browsing the company’s website, applicants also check feedback from online forums before making a decision.
Having a well-designed website leaves a positive impression on your audience and forges a strong, memorable identity of your business. There’s more to visuals than clean layouts when creating a website. Here are some more notable items to ensure you come up with a website that will make you stand out:
Make sure your website is mobile responsive. It should work on all devices for optimal viewing pleasure. Check the site’s scalability and functionality. Inspect all icons and ensure everything is running smoothly.
According to experts, nearly 50% of consumers expect websites to load in less than 2 seconds. Always monitor and optimize your site speed. Make it as simple as possible. Avoid adding unnecessary images or animations. Enable caching and subscribe to a reliable web hosting plan.
Provide helpful information to your site visitors. Take this opportunity as well to showcase your products and services. Setting up a blog site is ideal. Publish original, well-written and relevant content.
TIP #3: Implement Search Engine Optimization
If you have a website, your next step should be implementing an SEO campaign. What’s the use of your fancy website if it’s not visible on search engines? This is where SEO comes in. The role of search engine optimization is to increase organic traffic and put your website on top of search engine results pages (SERPs).
Implementing SEO involves several processes, including a website audit, keyword research, and link building. Having a focused content marketing strategy is also crucial to both on-page and off-page optimization campaigns. Gone are the days when you can simply build multiple links. Google, along with other major search engines such as Yahoo and Bing, can now easily detect spam or black hat SEO practices. The new search engine algorithm update requires quality content with relevant links.
Expert’s Advice: Running an SEO campaign requires time, expertise and experience. To ensure success, it is best to work with a reputable SEO company. This also allows you to focus more on other important aspects of your business.
Additionally, don’t be deceived with SEO companies promising instant results. Bear in mind that generating organic traffic takes time. Always weigh your options. Check your prospect’s track record and portfolio and only work with the best SEO companies.
TIP #4: Get Customer Reviews
Customer reviews are crucial for your brand’s online reputation. Basically, you get reviews based on the quality of products and customer service — but there are other ways you can explore to promote positive customer reviews.
The first thing you can do is to stay proactive. Respond to each comment, even on negative feedback. Try to come up with the best resolution. Take the time to reply thoughtfully, without being defensive. This reflects professionalism and good customer service which might persuade the customer to make amendments or remove bad reviews altogether.
TIP #5: Work With An Online Reputation Management Company
Working with an online reputation management provider gives you several advantages. Other than getting more efficient results, it also allows you to focus on other important tasks. Take the time you need when looking for prospects. Review the scope of their services and choose a service provider with an impressive portfolio. Check their credentials and ask for referrals.
Rize Reviews can effectively improve your online standing by encouraging positive reviews, mitigating negative reviews and conducting regular brand monitoring. Whether you want to establish brand awareness, boost online credibility or repair your online reputation, the team at Rize Reviews provides assistance.
Building a quality reputation takes years, but it can take only seconds to tarnish. Strategic planning is important to maintain a consistent brand identity. Be conscious of what people say about your business. Take the time to reflect on their feedback. Use them to improve your products and services. Stay proactive and make sure to prepare resolutions that will improve your products or services and make for better customer experience.