Yelp for business owners used to be just a medium to attract customers. Today, it can be used by veteran entrepreneurs to foster brand trust and accelerate discoverability with the new… Read More »
Consumers read Google reviews to inform their purchase decisions, with 81 percent explicitly seeking out reviews on the site (BrightLocal). Yet, only a few brands know how to use the platform… Read More »
Now, more than ever, consumers have grown cautious about where they spend their money. Just as the world overcame the worst of the pandemic, then followed the concern about a global… Read More »
A brand’s chance of finding genuine and long-lasting business success is contingent upon its ability to furnish an outstanding customer experience (CX). Per PricewaterhouseCoopers (PwC), one of the “Big Four” accounting… Read More »
If consumers were to choose between a marketer and a fellow consumer’s voice, they would go for the latter every time. Online reviews resonate with curious shoppers because they are credible,… Read More »