Author: Dolly Kate Ching

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What Yelp’s New Update Means for Veteran-Owned Businesses

What Yelp’s New Update Means for Veteran-Owned Businesses

By Dolly Kate Ching / December 22, 2022

Yelp for business owners used to be just a medium to attract customers. Today, it can be used by veteran entrepreneurs to foster brand trust and accelerate discoverability with the new… Read More »

Should You Hire Online Review Monitoring Services?

Should You Hire Online Review Monitoring Services?

By Dolly Kate Ching / December 15, 2022

Consumers read Google reviews to inform their purchase decisions, with 81 percent explicitly seeking out reviews on the site (BrightLocal). Yet, only a few brands know how to use the platform… Read More »

How Online Product Reviews and Brand Recognition Are Key to Winning the Holiday Shopping Rush

How Online Product Reviews and Brand Recognition Are Key to Winning the Holiday Shopping Rush

By Dolly Kate Ching / November 29, 2022

Now, more than ever, consumers have grown cautious about where they spend their money. Just as the world overcame the worst of the pandemic, then followed the concern about a global… Read More »

How To Improve Customer Experience With Brand Consistency and Online Reviews

How To Improve Customer Experience With Brand Consistency and Online Reviews

By Dolly Kate Ching / November 22, 2022

A brand’s chance of finding genuine and long-lasting business success is contingent upon its ability to furnish an outstanding customer experience (CX). Per PricewaterhouseCoopers (PwC), one of the “Big Four” accounting… Read More »

Why Online Customer Reviews Are the Ultimate Salesperson for eCommerce

Why Online Customer Reviews Are the Ultimate Salesperson for eCommerce

By Dolly Kate Ching / November 17, 2022

If consumers were to choose between a marketer and a fellow consumer’s voice, they would go for the latter every time. Online reviews resonate with curious shoppers because they are credible,… Read More »