A competitor analysis should be comprehensive; it goes beyond checking your competitors’ social media and comparing their followers count with yours. Businesses today bank on each other’s lack; even those servicing… Read More »
One of the most critical assets of a company is its online business reputation. What makes it even more valuable is the advantages and challenges it brings: It can take months,… Read More »
There is an old saying that goes, “If you don’t have anything nice to say, don’t say anything at all.” However, in the business world, particularly in online reputation management (ORM),… Read More »
One negative online review can dissuade 94 percent of consumers from considering a particular business, a ReviewTrackers survey revealed. Give that more thought: one negative review. Consequently, if your brand bears… Read More »
Local business listings management shouldn’t be optional for businesses today, not when most consumers use search engines like Google to look for local companies. As someone operating locally, you can’t afford… Read More »