Author: Misty Casul

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The Importance of Online Reviews for Franchises and How To Encourage Your Franchisees To Generate More

The Importance of Online Reviews for Franchises and How To Encourage Your Franchisees To Generate More

By Misty Casul / December 1, 2022

Franchise reviews are a source of free organic content and traffic for your business. They also provide effective advertising that creates a positive impact on your brand. When potential customers read… Read More »

How Online Reviews Actually Influence Consumers

How Online Reviews Actually Influence Consumers

By Misty Casul / July 21, 2022

Reviews online play a crucial role in a customer’s journey. Research shows that 93 percent of consumers today will read online store reviews before making purchases (Dixa, 2022). The same report… Read More »

Review Request Fatigue: How Often Should You Ask For Online Reviews and What’s Too Much?

Review Request Fatigue: How Often Should You Ask For Online Reviews and What’s Too Much?

By Misty Casul / June 2, 2022

Surveying your customers has immense potential for improving your products and services. When you get customer feedback, you obtain critical insight to provide more value to clients. However, the massive volume… Read More »

What Are Verified Reviews and How Do You Acquire Them?

What Are Verified Reviews and How Do You Acquire Them?

By Misty Casul / May 31, 2022

Positive online reviews have an enormous impact on customer purchasing behavior. Studies show that 95 percent of consumers tend to read reviews first before buying anything online. On top of that,… Read More »

Five Top Reasons Why Customers Leave You Negative Reviews

Five Top Reasons Why Customers Leave You Negative Reviews

By Misty Casul / May 12, 2022

Businesses receive negative reviews for various reasons. Some customers choose to bring their complaints online because they expect an apology after experiencing a sub-par service or product. Others want a refund…. Read More »