Author: Misty Casul

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10 Ways To Expand Your Brand Reputation

10 Ways To Expand Your Brand Reputation

By Misty Casul / May 3, 2022

Your brand reputation is critical to your success. It’s just as consequential, if not more, as any product or service you offer. You can look at it this way: a high-quality… Read More »

Best Online Review Platforms for Your Business in 2022

Best Online Review Platforms for Your Business in 2022

By Misty Casul / April 28, 2022

Beyond creating a positive brand image, online reviews have the power to motivate purchases and directly impact your bottom line. Online consumer reviews influence 67.7 percent of purchasing decisions (Moz), while… Read More »

How Your Online Reviews Improve Your Business’s Revenue

How Your Online Reviews Improve Your Business’s Revenue

By Misty Casul / March 29, 2022

Word of mouth marketing packs a punch in the realm of small and mid-size businesses. Every good word from customers counts when the competition is fierce and hundreds of brands are… Read More »

How To Integrate Online Reviews Into Your Marketing Process

How To Integrate Online Reviews Into Your Marketing Process

By Misty Casul / March 22, 2022

Consider these numbers: 90 percent of consumers go out of their way to read reviews before buying a product, while 94 percent of shoppers say they have avoided a business after… Read More »

How To Grow Your Online Reputation so You Become the Go-To Plumber in Town

How To Grow Your Online Reputation so You Become the Go-To Plumber in Town

By Misty Casul / January 27, 2022

In our digital-driven world, your plumbing service is only as good as its reputation online. Many HVAC and plumbing businesses say that word-of-mouth referrals and personal recommendations are central to their… Read More »