Author: Misty Casul

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10 Signs You Need Help With Your Online Reputation

10 Signs You Need Help With Your Online Reputation

By Misty Casul / March 9, 2023

Businesses that want to influence consumers should focus on building a solid online reputation management (ORM) strategy. While an excellent business reputation is one of a company’s core success elements, consistent… Read More »

Holiday Reputation Management: Why This Is Your Time To Shine

Holiday Reputation Management: Why This Is Your Time To Shine

By Misty Casul / December 20, 2022

Your company’s online reputation strategy during the holidays can make or break your business. This busy time presents opportunities for increasing (or hurting) your sales, with each transaction potentially translating to… Read More »

How Brand Reputation and Brand Mentions Impact Your SEO

How Brand Reputation and Brand Mentions Impact Your SEO

By Misty Casul / December 8, 2022

Improving brand reputation and managing brand mentions have one ultimate goal: boosting the company’s profits and revenue. Positive brand perception also influences customer retention rates and reduces churn. Having your target… Read More »

The Importance of Online Reviews for Franchises and How To Encourage Your Franchisees To Generate More

The Importance of Online Reviews for Franchises and How To Encourage Your Franchisees To Generate More

By Misty Casul / December 1, 2022

Franchise reviews are a source of free organic content and traffic for your business. They also provide effective advertising that creates a positive impact on your brand. When potential customers read… Read More »

How Online Reviews Actually Influence Consumers

How Online Reviews Actually Influence Consumers

By Misty Casul / July 21, 2022

Reviews online play a crucial role in a customer’s journey. Research shows that 93 percent of consumers today will read online store reviews before making purchases (Dixa, 2022). The same report… Read More »