Businesses that want to influence consumers should focus on building a solid online reputation management (ORM) strategy. While an excellent business reputation is one of a company’s core success elements, consistent… Read More »
Your company’s online reputation strategy during the holidays can make or break your business. This busy time presents opportunities for increasing (or hurting) your sales, with each transaction potentially translating to… Read More »
Improving brand reputation and managing brand mentions have one ultimate goal: boosting the company’s profits and revenue. Positive brand perception also influences customer retention rates and reduces churn. Having your target… Read More »
Franchise reviews are a source of free organic content and traffic for your business. They also provide effective advertising that creates a positive impact on your brand. When potential customers read… Read More »
Reviews online play a crucial role in a customer’s journey. Research shows that 93 percent of consumers today will read online store reviews before making purchases (Dixa, 2022). The same report… Read More »