Author: Misty Casul

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How Online Reviews Actually Influence Consumers

How Online Reviews Actually Influence Consumers

By Misty Casul / July 21, 2022

Reviews online play a crucial role in a customer’s journey. Research shows that 93 percent of consumers today will read online store reviews before making purchases (Dixa, 2022). The same report… Read More »

Review Request Fatigue: How Often Should You Ask For Online Reviews and What’s Too Much?

Review Request Fatigue: How Often Should You Ask For Online Reviews and What’s Too Much?

By Misty Casul / June 2, 2022

Surveying your customers has immense potential for improving your products and services. When you get customer feedback, you obtain critical insight to provide more value to clients. However, the massive volume… Read More »

What Are Verified Reviews and How Do You Acquire Them?

What Are Verified Reviews and How Do You Acquire Them?

By Misty Casul / May 31, 2022

Positive online reviews have an enormous impact on customer purchasing behavior. Studies show that 95 percent of consumers tend to read reviews first before buying anything online. On top of that,… Read More »

Five Top Reasons Why Customers Leave You Negative Reviews

Five Top Reasons Why Customers Leave You Negative Reviews

By Misty Casul / May 12, 2022

Businesses receive negative reviews for various reasons. Some customers choose to bring their complaints online because they expect an apology after experiencing a sub-par service or product. Others want a refund…. Read More »

Net Promoter Score Survey Best Practices You Should Be Using

Net Promoter Score Survey Best Practices You Should Be Using

By Misty Casul / May 10, 2022

The timely and consistent use of Net Promoter Score (NPS) data allows you to create the best possible experience for your clients. NPS is a metric used to measure clients’ sentiment… Read More »