Author: Misty Casul

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Best Online Review Platforms for Your Business in 2022

Best Online Review Platforms for Your Business in 2022

By Misty Casul / April 28, 2022

Beyond creating a positive brand image, online reviews have the power to motivate purchases and directly impact your bottom line. Online consumer reviews influence 67.7 percent of purchasing decisions (Moz), while… Read More »

How Your Online Reviews Improve Your Business’s Revenue

How Your Online Reviews Improve Your Business’s Revenue

By Misty Casul / March 29, 2022

Word of mouth marketing packs a punch in the realm of small and mid-size businesses. Every good word from customers counts when the competition is fierce and hundreds of brands are… Read More »

How To Integrate Online Reviews Into Your Marketing Process

How To Integrate Online Reviews Into Your Marketing Process

By Misty Casul / March 22, 2022

Consider these numbers: 90 percent of consumers go out of their way to read reviews before buying a product, while 94 percent of shoppers say they have avoided a business after… Read More »

How To Grow Your Online Reputation so You Become the Go-To Plumber in Town

How To Grow Your Online Reputation so You Become the Go-To Plumber in Town

By Misty Casul / January 27, 2022

In our digital-driven world, your plumbing service is only as good as its reputation online. Many HVAC and plumbing businesses say that word-of-mouth referrals and personal recommendations are central to their… Read More »