A Detailed Guide for Effective SMS Marketing
Various contact points across several digital channels are the norm today. For businesses, having multiple-marketing channels means more opportunities to reach customers. But not all companies have enough time and resources… Read More »
Should My Business Buy Fake Reviews?
Customer reviews, especially positive ones, are invaluable to lead acquisition for the very reason that they’re user-generated and trusted by most consumers. Unfortunately, some companies decide to take a shortcut, buying… Read More »
What Is Social Listening and Why It Matters for Your Business
A social listening strategy provides valuable insights allowing companies to grow their business. It essentially addresses one of the fundamental issues hounding the management team – the need for more information. … Read More »
How To Woo Customers on the Top Restaurant Review Sites
Restaurant review site visibility must be a part of a restaurateur’s marketing strategy. For one thing, customer feedback significantly impacts reputation and revenue. In addition, many customers visit review sites to… Read More »
Why It’s Never a Good Idea To Incentivize Reviews – Good or Bad
More businesses, especially eCommerce stores, are incentivizing customers to leave reviews. It is a sound marketing strategy, considering 95 percent of consumers read reviews. Moreover, 58 percent said they would pay… Read More »