By and large, Facebook reviews – including the negative ones – benefit your company. Fake reviews, meanwhile, are troublesome. While some are harmless pranks pulled by online trolls, others can be… Read More »
Customer testimonials are not only for consumption on social media and review sites. They are also valuable additions to case studies to strengthen brand messaging. This article shows how you can… Read More »
Most people today search for information online before engaging with a business, making search engine optimization (SEO) and social media marketing indispensable marketing strategies for modern companies. But what ties into… Read More »
Online reviews and star ratings play a part in increasing conversions. But unfortunately, some businesses are unaware of their importance. Even if they are aware, getting customers to leave reviews is… Read More »
Reputation is an intangible asset that, over time, provides companies with competitive advantages. A positive brand reputation, for example, attracts better employees and gains and retains more customers. But without reputational… Read More »