Consumers have proven to rely on the internet for gathering information, including when searching for healthcare providers like chiropractors. Most patients read chiropractor reviews or type “best chiropractor near me” in Google before deciding to book an appointment, making reputation management for chiropractors crucial to their success. Like most healthcare specialists, chiropractors are not exempt… Read More »
Between a tourist passing through a particular area and a local who eats out here often, you’d probably be more likely to trust the latter’s reviews on Yelp for a restaurant you’re checking out. This is precisely why Yelp filters reviews by “recommended” and “non-recommended” – it’s an effort to promote reliable and useful reviews… Read More »
The word is out. Consumers are relying more and more on online reviews as we continue to navigate uncertain times. People are partly managing the constraints of the pandemic through online shopping. And reading about others’ experience of a certain brand, product or service provides them with a basis for their buying decision. Such changes… Read More »
Online reviews are everywhere: social media, Google, Yelp and other industry-specific review sites. While consumers become more reliant on other people’s opinions and experiences, many businesses struggle to keep their review ratings up to at least four stars. Why do some brands succeed in online review management and others don’t? The answer might be in… Read More »
Online reviews and reputation management do more than just boost your business’s growth and conversions. Consider this long-term benefit: Online customer reviews have a significant influence over customer lifetime value (CLTV or CLV). If you don’t know what CLTV is, or if you are not familiar with the concept, then it’s time to think about… Read More »