Online Reviews
10 Reasons Why Online Reviews Matter More than Ever in 2021
The word is out. Consumers are relying more and more on online reviews as we continue to navigate uncertain times. People are partly managing the constraints of the pandemic through online shopping. And reading about others’ experience of a certain brand, product or service provides them with a basis for their buying decision. Such changes… Read More »
Online Reviews Statistics You Should Know in 2021
Online reviews are everywhere: social media, Google, Yelp and other industry-specific review sites. While consumers become more reliant on other people’s opinions and experiences, many businesses struggle to keep their review ratings up to at least four stars. Why do some brands succeed in online review management and others don’t? The answer might be in… Read More »
How Online Reviews Influence Customer Lifetime Value
Online reviews and reputation management do more than just boost your business’s growth and conversions. Consider this long-term benefit: Online customer reviews have a significant influence over customer lifetime value (CLTV or CLV). If you don’t know what CLTV is, or if you are not familiar with the concept, then it’s time to think about… Read More »
Why Showing Off Your Online Reviews Can Increase Conversions
Receiving glowing online customer testimonials is one of the best things that can happen for your business. As a business owner, it validates your purpose and builds your confidence in your value proposition. Positive customer or client reviews also boost your leads and increase your sales. When you showcase your online testimonials to your users,… Read More »
How to Sell Reputation Management With No In-House Team
Many digital marketing agencies are now offering white label reputation management as part of their services. This is no surprise, as the online reputation management (ORM) niche has grown significantly over the past few years, becoming a highly sought-after service. With the rise of social media and review platforms, consumers now have a voice that… Read More »