Establishing long-term relationships with your customers requires sustainable solutions. For this purpose, using automated email marketing software is necessary to keep in touch with your customers at any point in their journey with your brand.
Email marketing methods like email drip campaigns enable you to thank your customers after a purchase, ask for a review of your product or service, tell them about a product or service they might be interested in and keep them in the loop on huge company updates.
Most businesses use popular email marketing automation software like Mailchimp, Klaviyo, AWeber, Constant Contact or ConvertKit. All these companies provide various features like drip email marketing, user segmentation, automation and recovery of abandoned carts.
However, these services are still limited to sending customer emails based on a set of rules and conditions. Despite all of these tools trying to be the best email marketing software, some simply fall short.
Many companies might look for a Mailchimp alternative that meets even more of their needs. One example of a stellar substitute is Rize Reviews, an email marketing agency. Rize Reviews offers its clients email marketing automation and so much more.
In this article, we’ll learn why email marketing is important for businesses and why Rize Reviews email marketing company is not only better than Mailchimp but any other email marketing automation software out there.
Why Email Marketing Is Important For Your Business
Creating email drip campaigns for your customers has many benefits. Some of the most important ones include:
Personalize Customer Service
Customers respond positively to a personalized communication that uses their names and they appreciate it if your drip email campaigns are relevant to their needs. Email automation software can apply a rule to segregate customers into different lists, and you can send different types of email marketing campaigns based on their assigned list.
This feature is a valuable one for keeping your customers feeling like you know them well and understand their needs. Personalized communication and services build customer trust and loyalty, increasing your customer’s lifetime value and return on investment (ROI).
Save Potential Customers
The best email marketing software for eCommerce sites has an “abandoned cart” feature. When your user abandons their online shopping cart, your email marketing software can be set up to send an email to a potential customer reminding them that they left something on their cart. The potential customer is then given another chance to check out the item/s, with some brands offering a discount.
This is just one of the many examples of how drip marketing automation can help save a sale and boost conversions.
Conduct Customer Satisfaction Surveys
Asking customers for feedback is part of a proactive email marketing strategy. Surveys are great tools for gathering customer data and using it to improve your brand. Most consumers prefer email as a way to receive correspondence from companies, so emailing feedback requests can be the most effective way to get responses. A customer feedback survey provides valuable information over time and is worth adding to your drip marketing automation campaign.
Drive Traffic to Your Site
Whether or not your customers have used your company recently, sending them regular emails about your products and services can provide a steady stream of traffic to your website. It can also strengthen your content marketing efforts by sending out your latest published blogs or showcasing your social media campaigns. Email drip campaigns that include regular website content like a new product or promotion update help bring in more customers and increase your revenue.
What Is the Best Email Marketing Service?
Now that we’ve discussed why email marketing is important and explored the benefits, you might want to know what is the best email marketing service out there.
Depending on your needs and budget, there are many automated email marketing software companies that provide various features that suit any size business. From a solo entrepreneur to an enterprise account, different automated email marketing firms have ready-made solutions.
Most email marketing services like Mailchimp, AWeber and Constant Contact all have basic and advanced features to implement powerful drip email marketing campaigns.
From professional email templates to advanced audience segmentation, these tools help marketers execute well-designed email campaigns. But beyond these strong features, these services have limited capabilities due to being a software.
So, what does Rize Reviews offer that these popular email marketing softwares don’t?
Let’s find out.
Why Rize Reviews’ Email Marketing Company Is the Best Alternative to Mailchimp
While Mailchimp provides drip marketing automation and email marketing automation with a lot of bells and whistles, they are not always what business owners need or want.
Some brands want to use SMS together with email in their drip marketing campaigns. Other businesses want to create surveys and include them in their email drip campaigns.
Most importantly, many business owners are conducting drip email marketing because they want to improve customer satisfaction and customer experience. In this case, Rize Reviews’ email marketing services are better than Mailchimp.
Why? Rize Reviews provides basic email marketing plus Survey Campaign Management, making it a winning alternative to Mailchimp. This feature focuses on collecting customer surveys and feedback to improve customer experience and generate more positive reviews online.
Let’s dive deeper into why Rize Reviews is an ideal Mailchimp alternative with the best email marketing software to boot.
Rize Reviews vs Mailchimp
When businesses ask “What is the best email marketing service?” they want to know exactly what every company offers and how it differs from others. Here is a comparison chart to further illustrate why Rize Reviews is better than Mailchimp as an automated email marketing software and service.
|Unlimited Emails and SMS||✖||✔|
|Mobile App Campaigns||✖||✔|
|Loyalty Rewards Program Campaigns||✖||✔|
Rize Reviews’ Survey Campaign Management includes:
Our email marketing agency at Rize provides three different types of customer surveys:
• Net Promoter Score (NPS) Survey – Customers are asked questions to rate how likely they are to recommend a business to a friend or family member.
• Customer Effort Score (CES) Survey – Customers are asked how easy or difficult their experience was while interacting with a business.
• Customer Satisfaction Score (CSAT) Survey – Customers are asked about their level of satisfaction with a specific experience with a business.
SMS Email Marketing
Rize Reviews does not limit its method of communication to only email. Our email marketing firm also sends timely and relevant SMS surveys and other content to the right customers who prefer to receive updates on their smartphones. Brands who like to communicate with their customers via SMS might find Rize email marketing services a great Mailchimp alternative.
Mobile App Campaigns
Rize Reviews drip email marketing campaigns provide specialized campaigns for mobile app installations. We provide effective email marketing strategies to encourage email subscribers to install your app.
Loyalty Rewards Programs Campaigns
Rize Reviews can help you implement an engaging loyalty rewards program via email and SMS marketing. We create personalized messaging to impress your customers and build long-term relationships that sustain your bottom line.
In addition to our email marketing services, Rize Reviews offers more methods to improve online reputation and boost customer satisfaction. These are:
• Rize review widget – Display your best reviews on your website
• Reputation management software – Monitor and manage online reviews in one place
• Review response service – Interact with customers using personalized replies to all your online reviews
• Review generation service – Increase your positive reviews
For most business owners, automated email marketing can be a daunting concept. It sounds complicated and technical, which is why most companies need help when using email marketing automation software.
With Rize Reviews, users are not left to their own devices when conducting their email marketing campaigns. Our email marketing company provides human assistance together with an easy-to-use software. Our email marketing firm ensures that our clients understand how everything works and are guided through the process step by step, which makes Rize Reviews the best alternative to Mailchimp for companies who want in-depth assistance with automated email marketing.
Ready to try the best email marketing service for your business? Contact Rize Reviews’ email marketing agency for a free demo today.