866.325.0303
Client Login | Support
  • Services
    • Reputation Management Software
    • Review Response Service
    • White Label Reputation Management
    • Review Widget
    • Review Monitoring Services
    • Review Generation Services
    • Online Reputation Repair Services
    • Online Product Reviews Management
    • Social Media Follower Growth Service
    • Survey Campaign Management
    • Listings Management
    • Video Testimonial Service
    • Online Review Checker
  • How It Works
  • Case Studies
  • Resources
    • Blog
    • How to Get More Reviews on Facebook
    • How to Get More Reviews on Google
    • How to Get More Reviews on Yelp
    • How to Get More Reviews on Angie’s List
    • How to Get More Reviews on Houzz
    • How to Get More Reviews on Avvo
    • How to Get More Reviews on HomeAdvisor
    • How to Get More Reviews on FindLaw
    • How to Get More Reviews on Lawyers.com
    • How to Get More Reviews on LawyerRatingz
    • How to Get More Reviews on Martindale
    • How to Get More Reviews on BuildZoom
  • About Us
    • Industries We Serve
    • Meet The Team
    • Rize Gives Back
  • Contact Us
  • FREE DEMO

Why It’s Important for Businesses to Prioritize Online Reputation Management

by Amber Ooley | April 9, 2018 | Reputation Management

Sharing is caring!

  • Share
  • Tweet
  • LinkedIn
Why It’s Important for Businesses to Prioritize Online Reputation Management

In a digital era that’s dominated by social media and online reviews, businesses must constantly be aware of what is being said about their brand online.

A recent survey conducted by Clutch found that businesses recognize the importance of online reputation management (ORM): more than half (54%) of the businesses surveyed consider ORM “very necessary” to their company’s success.

According to Clutch, maintaining a positive brand image on the internet is a driving force for businesses to attract leads, convert customers, and ultimately boost sales.

In fact, a quarter (25%) of digital marketers expressed that the biggest achievement their company has experienced since allocating resources to online reputation management has been an increase in sales. The second largest achievement experienced by companies is greater brand recognition (23%).

graph-4-achievements-businesses-experience-due-to-online-reputation-management

25% of digital marketers in @clutch_co survey say allocating resources to online reputation management has caused an increase in sales. Click To Tweet

These results directly reflect why it’s vital for companies to devote time and energy towards monitoring their online reputation.

Without being preemptive about solidifying a positive brand image, businesses can lose a significant amount of leads from customers who may be hesitant to invest in a company based on negative reviews or unfavorable media coverage.

Andy Beal, the “Original Online Reputation Management Expert” at Reputation Refinery said, “A clean reputation limits the hesitation a client might have if they see negative reviews or complaints about your company.”

A clean reputation clears the path for buyers to feel confident in purchasing a company’s product or service.

Clutch also measured which online platforms are most important for businesses to monitor. According to 46% of digital marketers, social media is used most often by businesses to see what’s being said about their brand online.

46% of digital marketers check social media the most often to monitor their brand's reputation online. Click To Tweet

Social media has shifted the ORM landscape because it allows individuals to share their experiences and opinions on a global stage, Clutch explained.

Companies are losing control over their brand image, causing many marketers to devote most of their time to checking social media to protect their online reputation.

Shannon Wilkinson, CEO at Reputation Communications, also points to some positive attributes social media provides businesses.

“Social media enables companies to participate in conversations about their products, services, and industries,” she said. “It also enables them to monitor those conversations to ensure they can be a part of them.”

With social media, businesses are able to respond to consumers’ inquiries or comments, enabling them to take part in a conversation that might not be available on a blog or reviews website.

Through devoting resources to online reputation management and being preemptive about solidifying a healthy brand image, companies will have a greater position in their industry and will encourage growth in both their brand recognition and revenue.

For any business looking into ORM, Clutch encourages companies to hire a professional firm like Rize Reviews to ease the process and guarantee results.

To read the full report, please visit: https://clutch.co/pr-firms/resources/importance-online-reputation-management-businesses

Schedule a demo of Rize Reviews now to easily monitor and improve your online reputation!

Filed Under: Reputation Management

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

  • IMPROVE YOUR ONLINE REPUTATION
    Join today to receive our weekly email, full of data-rich case studies and tips for improving your online reputation.

  • This field is for validation purposes and should be left unchanged.

Want to learn more about Rize Reviews? Give us a call today at 866.325.0303!

Home » Reputation Management » Why It’s Important for Businesses to Prioritize Online Reputation Management

COMPANY

Meet the Team
Blog
Contact us

REVIEWS

Start Demo
Features
How it Works
Directory
Public API

INDUSTRIES

Home Services
Medical
Franchise
Legal
Small Business

866.325.0303

4600 Park Springs Blvd.
Suite 100
Arlington, TX 76017

2023 © Rize Reviews, All rights reserved.
Terms Of Service | Privacy Policy | Sitemap | Client Login | Digital Marketing by