If you want good reviews, then you need to sell good products. But it doesn’t end there – you must likewise offer support and directly request Amazon product reviews from customers.
Reviews play a crucial role in helping shoppers assess the reliability and suitability of a product before making a purchase. They cover various aspects of a product, such as quality, functionality and overall satisfaction.
In particular, Amazon product reviews are evaluations or feedback shared by customers who have purchased and used a product on Amazon. These reviews typically include comments, ratings and sometimes images, allowing prospective buyers to make informed decisions based on the experiences of others.
Reviews cover various aspects of a product, such as quality, functionality and overall satisfaction.
If you’re looking to generate reviews and increase sales on Amazon, we’re here to guide you.
This blog covers:
- How To Get More Amazon Reviews To Boost Amazon Sales
- How To Respond to Negative Reviews
- More Tips on Amazon Review Management and Amazon Product Listing Optimization
- Get Expert Help To Manage Amazon Feedback
How To Get More Amazon Reviews To Boost Amazon Sales
Here are the top ways you can generate reviews and, thus, increase sales on Amazon:
1. Provide Excellent Pre and Post-Purchase Customer Support
Apart from ensuring your products are top-notch and meet customer expectations, providing support at every step of the buyer journey is just as crucial. Customers are more inclined to leave Amazon product reviews when impressed by both the product and customer service.
Solid customer support can be the game-changer that transforms a potential buyer into a loyal customer. Whether it’s addressing product inquiries or providing shipping updates, make sure you take the opportunity to positively shape the customers’ perception of your brand.
2. Ask Using Amazon’s “Request a Review” Button
Amazon automatically sends review requests to your customers after their purchase. Additionally, you have the option to manually request one more review per order using the “Request a Review” button in Seller Central. This feature allows you to send a review request between four to 30 days post-purchase.
Using the feature triggers the same email that Amazon initially sent. While some may say it’s not the most personal message, it still keeps your brand on the customer’s radar. If you have confidence in your product’s quality, getting a ringing review is pretty likely.
3. Put Product Inserts in Your Packages
Seize the opportunity for customer feedback by encouraging Amazon product reviews soon after purchase. You can do this by placing product packaging inserts.
Product inserts create a direct avenue to seek feedback from Amazon customers upon product delivery. Make sure to express gratitude, let them know how reviews help your business and provide clear instructions along with customer service contact details.
However, it’s crucial to recognize Amazon review management guidelines for these inserts. According to Amazon policy, inserts should avoid offering any form of financial incentives, discounts, free products or compensation in exchange for reviews on the seller’s or competitors’ products.
4. Offer Regular Discounts and Special Promotions
Although asking for reviews in exchange for discounts is against Amazon’s rules, incorporating discount codes into your regular promotion strategy is a great approach.
Providing an exclusive introductory discount when launching new products will boost Amazon sales and encourage positive reviews. After purchase, send a follow-up message and invite them to leave a review.
Aside from product launches, you can strategically provide special promotions on Amazon during various occasions, including holiday and seasonal events, your brand’s anniversary, collaboration or partnerships and Amazon Prime Day.
5. Join the Amazon Vine Program
Amazon’s Vine program is designed to offer customers genuine and impartial reviews. This initiative invites top reviewers, known as “Vine Voices,” to receive a complimentary product in exchange for an honest review. Participation in the Vine program is exclusively limited to Amazon’s most trusted reviewers.
Moreover, these Vine reviews not only benefit customers but also contribute to increased discoverability and conversion rates for brands. Unbiased opinions shared through reviews serve as valuable social proof for other shoppers, providing insights into product functionality and suitability.
Per Amazon, participating in the Vine program has been proven to increase Amazon sales by up to 30%. This means when you generate reviews, it opens the door for you to increase Amazon sales. You can read more about the Amazon Vine program here.
6. Respond to Seller Feedback
Customers can either leave a product review or seller feedback. Seller Feedback refers to the written comments and star ratings posted on a seller’s brand storefront.
Unlike product reviews, these evaluations focus on the overall shopping experience with the seller, encompassing factors such as buyer-seller interactions and the overall delivery experience.
Some customers may be unsure about where to ask questions or leave feedback. So, you want to keep an eye on product reviews and seller feedback regularly. When you proactively manage Amazon feedback, you stay on top of any issues with products or shipping and clear up any confusion.
Plus, it’s a good way to connect with shoppers who might be having trouble reaching you directly.
It’s crucial to note that Amazon sellers can no longer respond directly to Amazon product reviews. Therefore, online review monitoring is the most effective way to enhance their overall experience and potentially influence their feedback.
How To Respond to Negative Reviews
Responding to negative reviews is crucial for maintaining a positive brand image. Here’s a structured approach:
7. Utilize the “Contact Customer” Feature
Again, you can’t directly respond to a product review. So, when you come across a negative review, reach out to the customer using Amazon’s “Contact Customer” feature. This allows you to address their concerns privately and offer solutions. Be polite, empathetic and proactive in resolving the issue.
8. Report Violations of Guidelines
If a negative review violates Amazon’s guidelines (contains inappropriate content or is unrelated to the product), use Amazon’s reporting system to bring it to their attention. This may not remove the review in some cases, but it helps maintain a fair and compliant review environment.
9. Encourage Positive Reviews for Balance
Proactively seek positive reviews to counterbalance negative ones. Encourage satisfied customers to share their experiences by leaving reviews. This can help provide a more accurate representation of your product and customer satisfaction.
Remember, maintaining professionalism and focusing on problem resolution in your responses can positively impact potential customers’ perception of your brand, even in the face of negative feedback.
More Tips on Amazon Review Management and Amazon Product Listing Optimization
Now that we’ve covered “how to get more Amazon reviews,” here are more tips to help your brand.
10. Practice Proactive Customer Engagement
Just to reiterate: Regularly engage with customers by responding to reviews, both positive and negative. Acknowledge positive feedback with gratitude and address any concerns about negative reviews in a helpful and professional manner. This shows potential buyers that you are attentive and committed to customer satisfaction.
11. Optimize Product Titles and Descriptions
Ensure your product titles and descriptions are clear, concise and keyword-rich. Use relevant keywords that potential customers might use when searching for products like yours. This optimization not only improves your product’s visibility on Amazon but also helps in attracting the right audience.
12. Only Use High-Quality Product Images
Invest in high-quality and visually appealing product images. Clear and engaging visuals not only make your product stand out but also provide potential buyers with a better understanding of what they are purchasing. Include images from various angles and highlight key features.
13. Utilize A+ Content
If you have access to Amazon’s A+ Content, take advantage of it to enhance your product listings. This feature allows you to include additional images, videos and detailed product descriptions. A+ Content can significantly improve the visual appeal of your listings and convey more information to potential buyers.
14. Consider Professional Reputation Management
On top of managing reviews directly on Amazon, consider partnering with a reputable reputation management agency. These agencies specialize in online review monitoring and enhancing your brand’s online reputation. They can provide valuable insights, help address negative feedback and implement strategies to promote positive sentiment across various online platforms, including Amazon.
Working with a reputation management agency can be a strategic investment in maintaining a positive brand image and fostering customer trust.
Get Expert Help To Manage Amazon Feedback With Rize Reviews’ Online Review Monitoring
Elevate your Amazon feedback management with the expertise of Rize Reviews’ online review monitoring services. Our team is equipped with a powerful tool and dedicated to helping you maintain a positive brand image by closely monitoring and addressing customer feedback on the Amazon platform.
With Rize Reviews, you can trust in our proficiency to navigate and enhance your online reputation and help you increase Amazon sales, ensuring that your customers’ experiences align with the excellence of your products or services.
Send us a message or call 866-908-4748.