Online reputation management is critical for any business, but it is becoming increasingly important when it comes to law firm reviews. Online reviews do several things for law firms, from attracting new clients to improving your law firm’s local ratings and building trust.
Asking for reviews is good for business, although some find it a tedious job. That’s where having the right online reputation management software can help, but before that, you should know why law firm reviews are so vital for your business.
1. Attract New Clients
One of the primary reasons law firm reviews are so essential is that they play a vital role in attracting new clients to your firm. Consumers want the best, and when it comes to determining if a business is good or bad, research shows that 35% of people turn to online reviews to determine if a business is worth their time and money.
2. Keep Current Clients Engaged
Asking for law firm reviews from your current clients is an excellent way to keep them engaged with your practice, even after you’ve finished with their case. Not only will it help your law firm by providing the public with valuable opinions of your current clientele, but it will also help make your current clients feel as if their opinions truly matter to you.
When your current clients feel like they are more than a paycheck to you, they are more likely to return to your firm for future matters. Even better, they are more likely to recommend your law firm to friends and family who may need your services.
3. Highlight Your Law Firm’s Specialties
Law firm reviews are also a great way to help highlight your firm’s specialties. When users leave genuine reviews for law firms, they generally follow a similar pattern:
- Talk about the type of case they needed help with
- Leave their thoughts on how the firm/lawyer performed
Reviews help guide the public on what types of cases your firm is most well known for without you having to spell it out for them — which you still should do on your website and online directories.
What makes reviews different than your local listings is that they carry a different weight with the public when it comes to learning what your firm does.
4. People Trust Online Reviews as Much as a Personal Referral
On average, online users state that they need to read between four and six online reviews before they can trust a business. In fact, research has shown that 84% of people trust online reviews just as much as a personal recommendation from loved ones.
While trust is essential for any business, some believe that law firms must work harder to build that initial trust with consumers. Therefore, law firm reviews are crucial.
5. Improve Your Law Firm’s Local Rating
Ratings are everything when it comes to the internet. More importantly, having a good rating online helps with local SEO ranking. Why is this important to a law firm’s online reputation management? Local SEO is what will get you seen by those searching for a law firm in your given area.
Law firm reviews, especially positive ones, can help increase your chances of appearing online when someone searches “lawyers near me” or perhaps “law firms in Chicago.”
Ranking higher in these localized searches can play a significant role in increasing your new client leads.
6. Online Reputation Management Matters
Sure, guiding clients to leave law firm reviews isn’t that difficult of a task. However, many people find it awkward to ask their clients to leave feedback face-to-face. This is why having the right online reputation management software at your disposal is essential.
Rize Reviews takes your customer list and reaches out to your clients with custom branded emails to ask them to supply a review that it will then place on your website.
Ready to build your law firm reviews? You should be. Request your two-week trial today.