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Is Your Brand Trustworthy? How To Demonstrate Trustworthiness With Your Customers

Is Your Brand Trustworthy? How To Demonstrate Trustworthiness With Your Customers

By Robert Lee | September 15, 2022
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No matter how great products or services are, customers are unlikely to buy if they perceive the company as untrustworthy. A brand, as Elon Musk pointed out, is a perception. So, businesses can only succeed if customers believe in their authenticity, honesty and trustworthiness. Hence, building customer trust must be integral to marketing campaigns. Why… Read More »

Rebranding and Reputation Management: What You Need To Know

Rebranding and Reputation Management: What You Need To Know

By Robert Lee | September 13, 2022
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Companies rebrand to reposition themselves in the market and grow their business. So, what is rebranding? Rebranding is changing the corporate image and perception of customers and the general public of an organization, its products and services. Creating a new identity often entails changing the brand name and logo. At the same time, rebranding strategies… Read More »

What Is the Service Recovery Paradox and How It Enhances Your Brand Reputation

What Is the Service Recovery Paradox and How It Enhances Your Brand Reputation

By Robert Lee | September 8, 2022
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You did your best to provide the best products and went out of your way to please customers. But like the world’s most beloved brands, you might also have dissatisfied customers. Fortunately, you can use service recovery strategies to identify and handle those issues. So instead of ruining your reputation, you can turn things around… Read More »

How To Set Up a Local Business Listing and Why It’s Important

How To Set Up a Local Business Listing and Why It’s Important

By Dolly Kate Ching | September 1, 2022
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Your business may be doing well, but that doesn’t mean it couldn’t be better. Any company, regardless of size, can profit from having local listings. Take it from Google and Ipsos Media CT, which teamed up to examine consumer search behavior and the effects of local listings for businesses. The search engine giant found that… Read More »

How To Use Your Apple Maps Reviews To Grow Your Business

How To Use Your Apple Maps Reviews To Grow Your Business

By Robert Lee | August 30, 2022
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Apple Maps sources its business data from various sources like Yelp and TripAdvisor. Unfortunately, there was no way to add a business. So, the next best thing was to get listed on third-party review sites. All that changes with the rollout of the Apple Maps ratings and review system, which allows you to add your… Read More »