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How To Request – And Get – a Customer Testimonial

How To Request – And Get – a Customer Testimonial

By Thea Serrano | September 29, 2021
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A customer testimonial showcases the best of what your products and services have to offer – through the eyes of your happy customers. It’s an indispensable convincing tool, but getting the kind of customer testimonial that really helps your business requires a proactive approach. Planning the who, what, when and how behind your customer testimonial… Read More »

How a Business Should Respond to Online Trolls and Hate Speech (Dos and Don’ts)

How a Business Should Respond to Online Trolls and Hate Speech (Dos and Don’ts)

By Shadz Loresco | September 8, 2021
Posted in ,,

Responding to negative reviews is one thing – but what if it escalates, and you’re suddenly dealing with troll attacks and full-on hate speech? Being aware of this ugly side of the internet and its effects on your business can prepare you in the event it does come for you. For starters, you need an… Read More »

How To Use Sentiment Analysis in Your Reputation Management Strategy

How To Use Sentiment Analysis in Your Reputation Management Strategy

By Thea Serrano | September 1, 2021
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Business owners leverage their positive customer feedback to improve trust and sales. But aside from your review scores, there is power in knowing, understanding and analyzing your customer sentiment: the core of how your audience perceives your brand. Sentiment analysis is like looking at your brand perception through a microscope. Online sentiment analysis allows you… Read More »

Why eCommerce Businesses Need Reputation Management

Why eCommerce Businesses Need Reputation Management

By Kim Barloso | August 25, 2021
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The eCommerce industry has grown exponentially over the past few years. Consumers are now more inclined to buy items online rather than from a physical store. With the industry’s growth, online reviews for eCommerce products have also skyrocketed. And today, it’s no secret that most people read reviews before making a purchase.  Detailed retail reviews,… Read More »

Why Financial Advisors Can Now Acquire and Leverage Google Reviews for Marketing

Why Financial Advisors Can Now Acquire and Leverage Google Reviews for Marketing

By Thea Serrano | July 28, 2021
Posted in ,,

The Securities and Exchange Commission (SEC) recently updated SEC advertising rules to allow the use of testimonials in financial advisor advertisements, subject to certain restrictions.  Prior to this update, called the Investment Adviser Marketing rule, the Investment Advisers Act of 1940 restricted financial advisors from using testimonials to promote themselves. Now, the door is open… Read More »

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