Industry
The Industries That Need Reputation Management the Most: Did Your Business Make the List?
Reputation management can be challenging for any business. However, there are businesses in specific industries that need more help than others when it comes to online reputation management (ORM). Businesses that struggle with ORM often belong to industries that are highly dependent on customer feedback. For these businesses, having an impeccable reputation online is critical… Read More »
Why Financial Advisors Can Now Acquire and Leverage Google Reviews for Marketing
The Securities and Exchange Commission (SEC) recently updated SEC advertising rules to allow the use of testimonials in financial advisor advertisements, subject to certain restrictions. Prior to this update, called the Investment Adviser Marketing rule, the Investment Advisers Act of 1940 restricted financial advisors from using testimonials to promote themselves. Now, the door is open… Read More »
How Chiropractors Can Leverage Online Reviews To Add More Clients
Consumers have proven to rely on the internet for gathering information, including when searching for healthcare providers like chiropractors. Most patients read chiropractor reviews or type “best chiropractor near me” in Google before deciding to book an appointment, making reputation management for chiropractors crucial to their success. Like most healthcare specialists, chiropractors are not exempt… Read More »
How To Generate More Patient Reviews for Your Hospital or Practice
Patients are looking up doctors and dentists, clinics and hospitals online to make the best decisions for their health. According to a 2019 PatientPop survey, 74.6 percent of consumers leveraged digital platforms to find out more about healthcare professionals. In 2021, this trend is still rising, so you could either ignore patient reviews and healthcare… Read More »
What Is Reputation Marketing and Why It’s Important for Your Local Business
No local business can succeed without having any idea what their customers are thinking or saying about them. Dry cleaners, florists, dental clinics, plumbing companies and even the fast-food franchise around the corner all benefit from some access to buyer perception and public feedback, which together comprise their reputation. In the digital age, leveraging these… Read More »