Brand Awareness
What Is Greenwashing and Why You Shouldn’t Exaggerate Your Business Ethics and Values
The UN’s Intergovernmental Panel on Climate Change (IPCC) recently published a report detailing the impact of global warming on the world’s population. It emphasized climate change’s disproportionate effects on vulnerable people and the urgent need for mitigation to avoid irreversible consequences. This news reasonably caused concern among modern-day consumers. Brand Sustainability Becomes a Priority Brand… Read More »
What Is Customer Lifetime Value (CLV) and Why It’s So Important for Your Business
In today’s competitive business landscape, existing customers are the lifeblood of success. According to Semrush, existing customers are 50% more likely to try your business’s new product. These loyal patrons are also 31% more likely to spend more on their average order value with your business. One of the best ways to unlock the full… Read More »
How Can Your Business Survive in the Age of Brand Cynicism?
Gone are the days when hearsay and gossip about an offering were enough to make an informed decision. Over 85% of business leaders believe their customers trust them. Unfortunately, only 30% of customers actually do (PricewaterhouseCoopers). That’s because consumers demand more than just word-of-mouth recommendations and salesy marketing tactics. Today, they require brand transparency and… Read More »
Reputation Audits and How They Can Help Your Business
Potential customers are more likely to search online before making a purchase. If they find unmanaged negative reviews about your business, chances are that’s a loss of business for you. So, how can you be aware of any damaging reviews or information about your brand online before more prospects are influenced by them? The answer:… Read More »
How Online Reputation Management Helps You Drive Brand Conversions and Sales at the Same Time
In a hyperconnected world, where consumers rely heavily on online information and reviews to make purchasing decisions, maintaining a positive brand image is crucial. With online reputation management (ORM), brands can monitor their online presence, respond to customer feedback and shape their brand image to enhance conversions and sales. This blog will discuss: What is… Read More »