Brand Awareness

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What Is Brand Perception and How Can Your Business Measure It?

What Is Brand Perception and How Can Your Business Measure It?

By Andy Tubig | December 28, 2023
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Brand perception is the driving force behind a successful business. Essentially, the way your brand is perceived influences consumer decisions, builds relationships with partners and directly impacts your bottom line. In this blog, we unpack the following topics: What Is Brand Perception? Why Brand Perception Measurement Is Important How To Measure Brand Perception How To… Read More »

The Importance of Building a Strong Brand When Scaling Your Business

The Importance of Building a Strong Brand When Scaling Your Business

By Dolly Kate Ching | October 17, 2023
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Everything and everyone is virtually internet-connected at this time. Information, along with misinformation, spreads rapidly like wildfire online. Now, if misinformation predominantly surrounds your business, it could lead to significant and possibly irreversible damage to your brand image and, thus, your bottom line. If brand reputation management is not the core of your overall business… Read More »

How To Leverage Online Communities To Build a Stronger Brand

How To Leverage Online Communities To Build a Stronger Brand

By Arrabon Toribio | September 21, 2023
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Do you know that feeling when you want to start something new and are unsure where to begin? That can be especially true when creating and cultivating a brand online. It’s easy to get overwhelmed, but there are some great tools at your disposal.  An online community, in particular, has the power to help you… Read More »

How To Balance Authenticity and Online Reputation Management

How To Balance Authenticity and Online Reputation Management

By Dolly Kate Ching | September 19, 2023
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It’s common practice to put your best foot forward in online reputation management. But some businesses take it to the extremes by being deceitful in their claims and unaccountable for their shortcomings, discounting brand authenticity. While that can spare them from immediate consequences, their reputation will suffer sooner or later. If you want to steer… Read More »

What Is Greenwashing and Why You Shouldn’t Exaggerate Your Business Ethics and Values

What Is Greenwashing and Why You Shouldn’t Exaggerate Your Business Ethics and Values

By Thea Danganan | September 5, 2023
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The UN’s Intergovernmental Panel on Climate Change (IPCC) recently published a report detailing the impact of global warming on the world’s population. It emphasized climate change’s disproportionate effects on vulnerable people and the urgent need for mitigation to avoid irreversible consequences. This news reasonably caused concern among modern-day consumers. Brand Sustainability Becomes a Priority Brand… Read More »