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Key Brand Awareness Metrics You Need To Measure

Key Brand Awareness Metrics You Need To Measure

By Dolly Kate Ching | February 14, 2023
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Every purchase starts with a moment of awareness, yet some still have reason to perceive brand awareness as a seemingly vague concept. Because unlike other performance marketing objectives that give you clear-cut results in figures, metrics for brand awareness campaigns or its key performance indicators (KPIs) can be initially confusing and difficult to determine.  But… Read More »