Brand Awareness
Different Factors That Contribute to Brand Reputation
A positive company reputation provides several essential benefits to your business, including increased customer loyalty, improved sales and a competitive advantage over your competitors. For these reasons, working towards a positive reputation for your company is paramount, so you should invest in branding and reputation management. Since 81% of consumers today need to trust a… Read More »
Why Some Brand Apologies Work and Why Some Don’t
When faced with scandals, the power of an apology cannot be understated. This is especially true in the age of social media, where ‘cancel culture’ has become rampant, and public sentiment can quickly turn sour. But then again, admitting fault is never an easy task. Companies need clear guidelines to ensure their apologies are effective… Read More »
What a Business Should Do About Declining Brand Trust
Brand trust is the cornerstone of every successful business. Building brand authority and earning customer trust takes years, but a single negative incident can instantly shatter it. What happens when customer trust is lost, and is it possible to regain it? In this blog, we explore how to build brand trust, win back customers and… Read More »
What Is Reactive Marketing and How Can It Help Your Online Reputation?
In today’s fast-paced digital world, it’s essential to think on your feet and engage with your audience. But let’s face it – some brands are better at this than others. We’ve all seen those cringe-worthy marketing attempts that make us shake our heads in disbelief. If you don’t know what you’re doing, your brand could… Read More »
Sentiment Analysis: What Is It and Why It’s So Important
Not many business owners can accurately explain how the public feel about their brand and its offering. While some would argue they’re into brand reputation management, you probably only understand your customers and their feedback on a surface level without sentiment analysis. But what is sentiment analysis? And is it fundamental for better brand and… Read More »