Brand Awareness
6 Ways To Build and Improve Your Brand Awareness Online
While brand awareness campaigns can be extremely rewarding, remember that they only yield your desired results if your product and service quality has been established. Besides offering top-notch products and services, the quality of your customer service should also be nothing less than first-rate. However, it can be tricky to measure brand awareness, particularly its… Read More »
Key Brand Awareness Metrics You Need To Measure
Every purchase starts with a moment of awareness, yet some still have reason to perceive brand awareness as a seemingly vague concept. Because unlike other performance marketing objectives that give you clear-cut results in figures, metrics for brand awareness campaigns or its key performance indicators (KPIs) can be initially confusing and difficult to determine. But… Read More »