It takes years, even decades, to build a solid brand reputation. Yet, one single negative review is sometimes all it takes to taint a brand’s image and name. This is where online reputation management (ORM) comes in. Companies must have an online reputation management strategy to protect their image and safeguard their bottom line. Further… Read More »
Consumers shop online over a billion times a day. But without a powerful digital presence, your chances of tapping into this market and experiencing real business success are slim. Contrary to what many might assume, an online presence does not simply equate to your existence online. A business’s digital presence is bound to its brand… Read More »
Fake reviews proliferate online and are a growing problem for consumers and businesses alike. Dishonest or false reviews make consumers more likely to purchase low-quality products or fall prey to scammers. Meanwhile, both positive and negative fake feedback can seriously harm a company’s reputation. In response to this widespread problem, Meta is cracking down on… Read More »
Online reviews still play a crucial role in influencing both online and offline buyers. And when it comes to reviews, Yelp is one of the platforms your business can’t afford to ignore. With the platform getting almost 4 million connections in one day, your Yelp business page could be what gets people to convert or… Read More »
If there is a reason to know how to turn off reviews on Facebook, that is because of bad reviews. For one, any negative feedback has the potential to cause irreversible damage to your reputation. But then again, you can use reputational crisis management techniques to turn these negative reviews into advantages. So if you… Read More »