Reputation Management

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What Is Social Listening and Why It Matters for Your Business

What Is Social Listening and Why It Matters for Your Business

By Robert Lee | December 6, 2022
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A social listening strategy provides valuable insights allowing companies to grow their business. It essentially addresses one of the fundamental issues hounding the management team – the need for more information.  As most consumers use social media networks, those platforms are a source of vital information that can be obtained using social media monitoring tools… Read More »

How Online Product Reviews and Brand Recognition Are Key to Winning the Holiday Shopping Rush

How Online Product Reviews and Brand Recognition Are Key to Winning the Holiday Shopping Rush

By Dolly Kate Ching | November 29, 2022
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Now, more than ever, consumers have grown cautious about where they spend their money. Just as the world overcame the worst of the pandemic, then followed the concern about a global recession. Google recently revealed that search interest for all things financial has significantly increased. All of the uncertainty has placed products and brands behind… Read More »

How To Woo Customers on the Top Restaurant Review Sites

How To Woo Customers on the Top Restaurant Review Sites

By Robert Lee | November 24, 2022
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Restaurant review site visibility must be a part of a restaurateur’s marketing strategy. For one thing, customer feedback significantly impacts reputation and revenue. In addition, many customers visit review sites to discover places to eat or order food delivery. Consider these numbers: 90 percent of guests research a restaurant before dining. 33 percent read restaurant… Read More »

How To Improve Customer Experience With Brand Consistency and Online Reviews

How To Improve Customer Experience With Brand Consistency and Online Reviews

By Dolly Kate Ching | November 22, 2022
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A brand’s chance of finding genuine and long-lasting business success is contingent upon its ability to furnish an outstanding customer experience (CX). Per PricewaterhouseCoopers (PwC), one of the “Big Four” accounting firms, 73 percent of consumers cite customer experience as a crucial factor that can either hinder or facilitate purchasing decisions. But unfortunately, many businesses… Read More »

Best Review Response Templates for Speedy Replies

Best Review Response Templates for Speedy Replies

By Meg Datumanong | November 15, 2022
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Online reviews matter for many reasons. Organizations across niches prioritize getting more feedback because it increases credibility, boosts local search engine optimization (SEO) and facilitates engagement. You can also use reviews for customer feedback management (CFM), or the practice of gathering and analyzing feedback data to get valuable insights into the customer experience. Perhaps most importantly, online… Read More »