Reputation Management
Top 5 Reputational Risk Factors That Could Damage Your Brand Image
Building a brand image and brand reputation is never an easy feat. When a new business opens, it takes time to curate an image, get on the radar and have new customers take a chance on the brand. But, done correctly, you’ll find your business growing its base of loyal customers after some time. What’s… Read More »
Rize Now Has More Detailed Free Online Reputation Audit Reports for Competitor Analysis
We’re proud to announce that Rize Reviews has more detailed online audit reports for competitor analysis, giving clients greater insight into how they stack up against competitors in terms of online reviews. Reputation management consultants generally begin a project by onboarding clients. During this time, one of the things they do is analyze brand mentions… Read More »
Is the Human Touch Still Necessary for Online Reviews?
Businesses are increasingly leveraging automation tools to streamline their processes, power their digital marketing strategies and respond to customer reviews. With the proliferation of automation software that promises fast, “personalized” responses to feedback, you might be wondering if there’s still a need for the human touch. The short answer is yes. Customers often still prefer… Read More »
Reputation Management vs. Crisis Management: How They Work Together
Building a reputation takes a long time. While the premise is that the products and services must be good, brands must ensure a positive customer experience to establish a positive brand image. Unfortunately, risks to this image, from negative reviews to natural disasters, are inevitable. So businesses must be prepared to respond to a crisis… Read More »
Is Your Brand Trustworthy? How To Demonstrate Trustworthiness With Your Customers
No matter how great products or services are, customers are unlikely to buy if they perceive the company as untrustworthy. A brand, as Elon Musk pointed out, is a perception. So, businesses can only succeed if customers believe in their authenticity, honesty and trustworthiness. Hence, building customer trust must be integral to marketing campaigns. Why… Read More »