Reputation Management
How To Leverage Your Customer Testimonials To Build Stronger Case Studies
Customer testimonials are not only for consumption on social media and review sites. They are also valuable additions to case studies to strengthen brand messaging. This article shows how you can elevate your marketing campaigns with our case study tips. What Is a Case Study? A case study aims to generalize interpretations or solutions using… Read More »
10 Online Reputation Management Tips for Local Businesses in 2022
Most people today search for information online before engaging with a business, making search engine optimization (SEO) and social media marketing indispensable marketing strategies for modern companies. But what ties into these two practices is another essential area of digital marketing: online reputation management (ORM). In this guide, we define ORM, its uses and how… Read More »
How Your Online Reputation Is Being Leveraged on Uber Explore
Brand collaborations can either mean bad or good news for consumers. In the case of Uber and Yelp, thankfully, it is the latter. And while the collaboration between the two companies would appear unlikely – with Yelp being a premier online business directory and Uber being a ride-hailing app – you can trust it would… Read More »
How Online Reputation Management Can Boost Your Employer Branding
Much has been said about the value of nurturing your reputation in attracting and retaining customers or clients. However, less often talked about is the ability of online reputation management (ORM) to boost your reputation as an entity that hires employees – the people working toward the success of your products or services. But what… Read More »
Why It Matters To Keep Track of Your Competitors’ Online Reputation and Star Ratings
Do you check your competitors’ online reputations? Perhaps you should. Competitor analysis provides insights that allow companies to make data-driven decisions and strengthen their online reputation management (ORM) strategy. Through business reputation monitoring, you can see where you stand relative to others in terms of review volume and recency, star rating, brand sentiment and more…. Read More »