Local Business Directories
Should You Automate Your Listings Management?
If there are only a few directories and data aggregators, claiming a directory listing one at a time could work. But hundreds of them make the task very tedious or almost impossible. This is where the use of automated listing management software would be advantageous. Automating the process of building a local business citation, though,… Read More »
How To Set Up a Local Business Listing and Why It’s Important
Your business may be doing well, but that doesn’t mean it couldn’t be better. Any company, regardless of size, can profit from having local listings. Take it from Google and Ipsos Media CT, which teamed up to examine consumer search behavior and the effects of local listings for businesses. The search engine giant found that… Read More »
10 Online Reputation Management Tips for Local Businesses in 2022
Most people today search for information online before engaging with a business, making search engine optimization (SEO) and social media marketing indispensable marketing strategies for modern companies. But what ties into these two practices is another essential area of digital marketing: online reputation management (ORM). In this guide, we define ORM, its uses and how… Read More »
The Most Important Local Citations You Should Claim
Local business listings management shouldn’t be optional for businesses today, not when most consumers use search engines like Google to look for local companies. As someone operating locally, you can’t afford to discount the importance of having a local business listing and put citation management on the backburner. Consider this: Google partnered with Ipsos MediaCT… Read More »
Citation Management: Why Your Business Should Be Using Local Listing Services
Consumers are whipping out their smartphones or turning on their laptops to search for brands, products and services online. A General Electric (GE) shopper research in 2019 found that 81 percent of people who purchased in-store began their buying journey with digital search, while an Oberlo 2019 study said 88 percent who bought online started… Read More »