Reputation Management
Reputation Management for Insurance Providers: Why It’s So Important
The industry you’re in as an insurance company owner is not a niche but a crowded one. It’s fundamental to manage brand reputation because your reputation could be the only thing that sets you apart from your competitors. So, what is online reputation management (ORM)? What Is Online Reputation Management for Insurance Providers? Online brand… Read More »
Google Publishes Report Revealing How It Catches Fake Local Business Reviews
Google recently published a blog post detailing its efforts to spot and remove fake Google business reviews. As more than one billion people rely on the platform every month, Google must keep its content accurate and trustworthy. The company has updated its machine learning systems to catch fraudulent content before they get published, as well… Read More »
How To Develop Reputation-Focused Digital Marketing Campaigns
Digital marketing as a strategy has been around for quite some time, tracing back to the 1990s. Since then, the market has been growing, with global digital ad spending projected to reach $701.22 billion in 2023. Knowing where to focus your ad spend, however, is crucial to any digital marketing campaign, which relies heavily on… Read More »
Are You Meeting Customer Expectations? Why Most Businesses Failed in 2022
As technology continues to evolve, customers have become more empowered than ever before. They can research options, take advantage of free trials quickly and easily and share their experiences with your brand. With this increased power come increased expectations from customers. And unfortunately, many businesses failed to meet these expectations in 2022. So, we’ll explore… Read More »
A Small Business Owner’s Guide to Online Reputation Management in 2023
While some would view online reputation management for small businesses as inessential, you don’t have to wait until your business scales up to hone in on your brand image. Besides, growing a small business without a strong brand reputation is virtually impossible, especially not in 2023, when consumers are more digitally equipped. So what is… Read More »