Many digital marketing agencies are now offering white label reputation management as part of their services. This is no surprise, as the online reputation management (ORM) niche has grown significantly over the past few years, becoming a highly sought-after service.
With the rise of social media and review platforms, consumers now have a voice that cannot be ignored. They can greatly impact how others perceive a brand with a quick comment and a push of a button.
While large, established agencies can afford to offer online reputation management with their own in-house, dedicated teams, other smaller agencies simply don’t have the resources This is why white label ORM marketing is gaining popularity among boutique agencies wanting to offer more to their clients.
In this article, you’ll learn the basics of white labeling and how it can benefit your firm and your clients to partner with white label reputation management companies.
What is White Labeling?
White labeling simply means that a product or service is resold. For example, a clothing manufacturer can resell shirts by removing their branding from the products and letting the reseller brand and market its products under their own brand.
Such is the case with digital marketing services like reputation management: A digital marketing agency can sell reputation management without an in-house team by using a white label service offered by white label reputation management companies.
Agencies may be aware of what is white labeling, but may not know that this setup is an option for a service like reputation management. Let’s break down the process:
• A white label reputation management company provides ORM solutions to agencies.
• Agencies rebrand and resell ORM services to clients.
• The reputation management provider renders ORM services on behalf of the agency, carrying the agency’s brand.
This process can involve providing a white label reputation management platform that the agency can manage on their own or outsourcing the entire ORM to the white label agency using their team of experts.
What is White Label Reputation Management?
As mentioned in the definition of white labeling above, white label reputation management is the reselling of ORM marketing services to other agencies who want to offer these services to their clients.
The smaller agency doing the reselling marks up the service costs to make a profit while simultaneously maintaining low overheads. This works because there is no need to hire an entire team to perform the service. A white label reputation management company can be a digital marketing agency or a reputation management firm.
White label reputation management implements combined marketing methods to improve a company’s reputation online. These methods can include:
• Search engine optimization (SEO)
• Social media monitoring
• Online review management
• Customer experience management
• Reputation management software for agencies
The end goal of online reputation management, including white label ORM solutions, is to improve how consumers perceive a brand or business, creating stronger customer loyalty and revenue growth. A white label reputation management agency can help partner agencies solve a specific ORM problem faster and more efficiently.
Why Businesses Need Reputation Management
Because customers can easily write online reviews on Google, Yelp and other social media platforms, any brand can get either positive or negative attention on the internet. According to BrightLocal Consumer Review Survey, 82 percent of consumers read reviews about local businesses. In the same survey, it was found that 94 percent of consumers are more likely to patronize a business with positive reviews.
The numbers make one thing clear: Businesses benefit from a positive reputation. This is why more business owners are listening to customer feedback and improving customer experience. With a solid online reputation management strategy in place, companies can also protect themselves from possible reputation damage. White label online reputation management ensures a business can maintain a positive reputation and continue to hit its goals.
Responding to reviews, resolving consistent customer complaints and emphasizing your company’s best practices are just a few tactics that make reputation management highly valuable.
Reputation management is no easy task, because remember: Consumers not only make time to write reviews but they expect a business to respond to their reviews as soon as possible. This is where white label reputation management companies can swoop in and save the day.
The Benefits of White Label ORM for Agencies
If you manage a digital marketing agency and want to offer online reputation management at minimal cost, then white label online reputation management companies might provide you with the most suitable arrangement. Giving agencies the option to provide reputation management via the right white label reputation management platform is a win-win solution.
Here are some of the benefits of offering white label reputation management services to your clients:
Expand Your Offerings
Including white label online reputation management to your list of services can diversify your business and encourage faster growth. As businesses begin to realize the value and importance of reputation management and gain an understanding of what is white labeling, they will inevitably look to the best reputation management companies for guidance.
Companies don’t have to spend on building their own ORM marketing system. Instead, they can get one of the best reputation management companies to provide them with the white label reputation management software and services that they need. There’s no need to hire a team for reputation management. With white labeling and hiring a white label reputation management agency, they can use a white label reputation management dashboard to monitor online reviews and respond to them.
Provide Long-Term Solutions
Reputation management can benefit a brand or business long after you have implemented ORM solutions with a white label reputation management platform. While other marketing strategies are also essential, reputation management has the ability to prolong the success of an entire digital marketing campaign.
Because it makes such an impact on customer satisfaction, white label reputation management services deliver long-term benefits most other marketing methods can’t. Offering value-adding services like reputation management software for agencies ensures that your clients are investing in a solution that creates continued success in the future.
Grow Your Revenue
Reputation management is a great addition to the services you already offer, providing excellent return on investment (ROI) in the form of revenue and customer satisfaction. Online reputation management also reinforces other marketing methods.
The best reputation management companies bring added benefits to their clients. Positive reviews and mentions online can only mean a boost in visibility, which happens to be one of the goals of social media and SEO. On the other hand, a brand’s tarnished reputation can greatly recover with the right reputation repair strategy.
Reputation management is effective for enhancing your brand’s image, but ultimately also contributes to an increase in revenue.
Save Time and Money
What if your client comes to you for help with their online reviews? Businesses don’t often have the time to respond to hundreds of online reviews. For this, they need an expert in review response services as well as review monitoring. But what if your small agency does not have the bandwidth for that?
White label ORM enables agencies to expand their offerings without needing to hire experts or invest in software or manpower. They can simply outsource the service to reputation management experts who are highly capable of implementing ORM strategies using white label software and services to their clients. The process is simpler and easier to manage, which makes white label reputation management a great option for smaller agencies and other business-to-business (B2B) organizations.
White label reputation agencies can provide:
• White label reputation management software
• White label reputation management services (review response, review generation and review monitoring)
A combination of these make up a full-service white label ORM solution that you can offer clients.
White label reputation management software enables you to provide your clients with systems and applications they can use to implement ORM on their own. A white label software can make it easier for clients to track and respond to online reviews. More and more agencies are creating user-friendly white label reputation management dashboards that require little to no technical expertise.
However, clients who want to outsource an entire ORM system can opt for white label reputation management services. You have an option to focus on one, but having both service offerings will give your clients the optimal advantage.
Offering white label software and fully-managed reputation management services like review response, review monitoring and reputation repair can bring about significant growth to your brand and business.
It’s not enough to choose just any reputation management company. In a blog post for his website, marketing leader Neil Patel recognized Thrive as one of the best agencies offering online reputation management via its sister company, Rize Reviews. Rize Reviews is also a white label reputation management company for agencies interested in offering ORM.
In addition to a fully functional white label reputation management dashboard and reputation management software for agencies, Rize offers value-adding apps like our review widget that allows you to highlight your best reviews on your site.
Give Rize a try today and create the image you want for your brand.