As businesses strive to create a robust online presence and build their reputations, reviews are an increasingly important part of the equation. In fact, 88% of your potential customers will consult online reviews before doing business with a provider.
However, with the number of review sites out there, it can be hard to identify the best platform to leverage for your business. You must consider which of these websites are popular in your industry, which have the most reliable reviews and which offer other features you can use to get ahead.
That’s why we’ve compiled this list of the top online review sites for businesses across industries. Read on to discover how tapping into these platforms can help establish and elevate your online review management system.
Why You Need Business Review Sites
It’s easy to dismiss business review sites as a mere novelty, but they can be a powerful tool for businesses.
When people search for a product or service, they will likely check out reviews on popular websites for reviews like Yelp or TripAdvisor.
An online review “shows how satisfied customers are with the business,” said Tim Clarke, Rize’s Senior Reputation Manager.
People are also more likely to believe information from another customer who experienced your services rather than just hearing it from you.
Clarke said choosing online review sites based on your industry or niche is crucial since they are “trusted resources for unbiased information.”
Company review sites can be especially beneficial if there are negative reviews because it shows that you take both positive and negative feedback seriously and respond accordingly.
Now, let’s dive into that list!
We’ve divided this list of top online review sites into the following industries:
- General company review sites
- Healthcare business review sites
- Website for reviews on products and services offered by restaurants
- Company review sites for hotels
We’ll explain the features of each review website and how they can help your business in the sections below.
General Review Sites
General online review sites are websites where users can leave reviews about businesses in a particular industry. This could be anything from Facebook to Google Reviews for local firms to Trustpilot for eCommerce stores.
There are literally hundreds of different general review sites out there, but these are the top online general review sites we’ve found:
1. Google Business Profile
Google Business Profile, previously called Google My Business, is a must-have website for company reviews. Google’s free listing allows businesses to manage online reputation and information in one place, including:
- Contact information
Google Business Profile is an excellent option for businesses that want accurate information across the web. Plus, with Google as the number one search engine worldwide, you can be sure many people will see your business.
With over 2.96 billion monthly active users, Facebook is one of the world’s most popular social media platforms.
While Facebook isn’t like traditional product review websites, customers can still leave reviews on your business’s Facebook page.
In fact, 49% of Internet users visited Facebook to look up a business’s Facebook reviews. So even though you can’t directly control what people say about your business on Facebook, it’s still worth paying attention to what’s being said.
Yelp is great for small businesses because setting up an account and claiming your business listing is free. Once you’ve claimed your listing, you can immediately respond to positive and negative customer reviews.
Trustpilot is similar to Yelp in that it’s a general website for company reviews with millions of monthly visitors and millions of reviews.
One thing that sets Trustpilot apart from other review sites is its focus on data transparency.
All businesses on Trustpilot must display their average rating prominently on their website so potential customers can see it before they even visit the Trustpilot website. This helps build trust with potential customers from the very beginning.
Healthcare Review Sites
The medical field is a highly regulated industry that customers take very seriously. As such, medical professionals need to manage online reputation by displaying positive reviews on their websites or other online review sites. Monitoring these websites’ reviews is crucial to maintaining your reputation in the medical field.
There are several product review websites for healthcare clinics and companies that you can list in. Here are the best health and wellness review sites we’ve found:
WebMD is an excellent resource and website for company reviews in the medical field. It provides reviews of doctors and hospitals from patients and has a wealth of health information that can be extremely useful for companies in the health and wellness industry.
In addition, WebMD has a directory of doctors and hospitals, a valuable resource for companies looking to find new customers.
This site is similar to WebMD, offering a directory of doctors and hospitals and articles and videos on various health topics.
One of the unique features of Healthgrades is its “Find a Doctor” tool.
This allows users to search for doctors by insurance plan, location, specialty and more. That makes it an ideal resource for people looking for a new doctor or trying to find a specialist in their area. And since businesses can claim their listing on Healthgrades, it’s a great way to ensure your business is visible to potential customers.
GoodRx is slightly different from the other two healthcare review sites we’ve looked at. Rather than focus on doctors and hospitals, this website for reviews on products focuses on prescription drugs. This makes GoodRx an excellent resource for businesses in the pharmaceutical industry.
This site provides users with coupons and discounts for prescription drugs at pharmacies nationwide. Furthermore, users can leave reviews of their experiences with various pharmacies. If you want your pharmacy to be visible on GoodRx, you must ensure excellent customer service and competitive prices.
Restaurant Review Sites
The way to a customer’s heart is through their stomach… or something along those lines. But with food businesses, reviews are critical. After all, you’re dealing with a customer’s heart, health and safety.
While they’re not as abundant, there are product review websites dedicated to food and restaurants.
Here are some of the best food review sites we could find:
OpenTable is a popular restaurant reservation platform allowing diners to make reservations at participating restaurants easily.
Unlike other food business review sites, OpenTable’s user-friendly interface and ability to connect diners directly with restaurant owners make it unique.
When listing your business on the OpenTable site, you will have access to customer feedback and reviews that you can use to improve customer experience in the future. Additionally, you can use OpenTable’s mobile app to manage reservations and seating arrangements quickly and easily.
Zagat is one of the first restaurant review sites and among the most respected sources for restaurant reviews. It has been around since 1979, but in recent years, it has been heavily integrated with Google search results.
This means that when someone searches for your restaurant in Google, Zagat’s ratings will appear near the top of the page – and if your ratings are good, this could be a great way to boost your visibility online.
The downside is that Zagat only offers one-click ratings (no comments), so customers can’t provide detailed information about their experience at your restaurant.
Note: In our opinion, Google and Facebook should also be mentioned here, as both of them provide reviews for restaurants, along with other businesses. But what stands out the most is that Google and Facebook factor reviews into their search algorithm, which means good reviews could help your restaurant rank higher in search results.
Hotel Review Sites
Imagine traveling to a new city only to discover that your booked hotel is not up to your standards. It’s an all-too-familiar scenario, and one thing many people do before booking is read reviews about hotels.
And among these hotel review sites, these three stand out as the most credible:
TripAdvisor is perhaps one of the most well-known hotel review sites today, with approximately 1 billion reviews from travelers worldwide.
As a hotel or travel business owner, you can create a profile on TripAdvisor and benefit from its user-generated reviews system. These reviews give potential customers an insight into what others think about your business and provide valuable feedback that you can use to improve your services in the future.
Being listed on TripAdvisor helps you rank higher on the search engine results pages (SERPs) so that more people can find and book your services.
Expedia has been around since 1996 and offers customers many options when booking flights, hotels and rental cars. Its easy-to-use search engine will help customers find exactly what they are looking for quickly and easily.
If you want your business listed on a site offering additional services, such as flight bookings, then Expedia may be the right fit.
Booking.com is another popular website for products and services that allows businesses to list their hotel or travel services online.
It was founded in 1996 by two Dutch entrepreneurs who wanted to make it easier for people to find accommodations anytime, anywhere in the world, without having to call around or search through multiple websites.
This site has become so popular that it reached 704.7 million visits in July 2022. Getting listed on Booking.com helps your business gain more exposure to millions of travelers.
Real Estate Review Sites
Reviews are also vital in any realtor’s online marketing strategy. That’s why looking for websites for reviews for your property is crucial.
As a real estate business, you must create a presence on the right real estate review sites to build trust with potential customers and these three are among the most popular:
This website has become a household name over the past decade due to its comprehensive insight into home values nationwide.
Zillow provides accurate market value estimates for homes all over the United States and offers detailed information about neighborhoods, schools and other factors that go into making an informed decision when buying or selling a home.
This is another excellent option for online review management. Realtor.com offers listings from all over the country and allows users to search by city and state, zip code or neighborhood name.
Realtor.com also provides easy access to information about local schools and community amenities, which can be helpful when deciding on a new place to live or investing in a property.
Trulia is an information-rich website for reviews on products and properties. Founded in 2005 by Sami Inkinen and Peter Flint, the platform has become immensely popular since, thanks to its user-friendly design and intuitive search interface.
Trulia’s user-generated content allows potential homebuyers to get an accurate look at what they can expect when they purchase or rent a property without needing an agent or broker present.
Find Your Perfect Online Review Site With Rize
Choosing the right websites for reviews is vital for any business looking to increase its reach to potential customers. Online reviews reflect consumer sentiment in real-time and impact current and future purchasing decisions, making managing reviews and responding to them crucial.
But manually managing multiple sites can be overwhelming both logistically and emotionally! That’s why investing in an online reputation management services company like Rize Reviews makes review generation and monitoring a breeze.
At Rize, we provide comprehensive online reputation management services and online review management tools, such as review widgets for your website, that allow you to manage online reputation from multiple sites to save time and effort.
If you’re interested in all that and want to learn more about our services, contact us today at 866.325.0303!